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[04/30/14 - 08:32 AM]
"The Goldbergs" Builds to a 6-Week High and Beats "New Girl" by a Best-Ever 60% in Adults 18-49
ABC spins the numbers for Tuesday, April 29.

[via press release from ABC]

ABC's "SHIELD" is Up in Young Adults/"The Goldbergs" Builds to a 6-Week High and Beats "New Girl" by a Best-Ever 60% in Adults 18-49

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 5.5 million and 1.9/6 in AD18-49):

During the 8 o'clock hour, ABC's Marvel's Agents of S.H.I.E.L.D. gained 1-tenth week to week in Fast Affiliate Adult 18-49 ratings (+6% - 1.9/6 vs. 1.8/6 Fast Affiliate on 4/22/14, which rose 1-tenths in the Nationals). Please Note: S.H.I.E.L.D. regularly increases from the preliminary Fast Affiliate numbers to the L+SD National ratings, rising between 1-2-tenths in Adults 18-49. In addition, the ABC freshman drama grew 15% in Adults 18-34 to earn a 7-week high - since 3/11/14.

· The ABC freshman drama continues to see big gains via TV playback. In the most-recent weekly Live + 7 Day ratings (w/o 4/7/14), S.H.I.E.L.D. posted the series' biggest-ever jump, spiking 79% over its L+SD Adult 18-49 number (going from a 1.9 rating to a 3.4 rating).

· S.H.I.E.L.D. won its hour over NCIS (+15%) and The Voice (+36%) and in Men 18-34, ranking as the #1 scripted series in its slot for its 20th-consecutive first-run telecast. S.H.I.E.L.D. is Tuesday's #1 TV show this season with Men 18-34 and Men 18-49.

· S.H.I.E.L.D. more than doubled its time period year to year for ABC in Adults 18-49, spiking 111% over the year-ago night with original programming.

The Goldbergs (9-9:30pm - 4.6 million and 1.6/5 in AD18-49):

During the 9pm half-hour, returning to original for the first time in 3 weeks, ABC's The Goldbergs was up 14% in Adults 18-49 to its best number in 6 weeks - since 3/18/14. In its time period, The Goldbergs (1.6/5) beat Fox's New Girl (1.0/3) by a best-ever 60% in Adults 18-49 and marked its closest finish yet with NBC's The Voice-led About a Boy (1.7/5 - pacing within 1-tenth and tied in share) The new ABC comedy improved its half-hour from the year-ago night with DWTS: The Results by 7% in Adults 18-49 (1.6/5 vs. 1.5/4).

Trophy Wife (9:30-10pm - 2.9 million and 0.9/3 in AD18-49):

During the 9:30pm half-hour, ABC's Trophy Wife was up over its last original 3 weeks ago by 4% in Total Viewers, by 13% in Adults 18-49 and by 40% in Adults 18-34. The ABC freshman comedy outdrew Fox's The Mindy Project in the half-hour by 32% in Total Viewers (2.9 million vs. 2.2 million).

Celebrity Wife Swap (10-11pm - 2.7 million and 0.8/2 in AD18-49):

At 10pm, Celebrity Wife Swap paced within 1-tenth of its week-ago Adult 18-49 rating.

Quick Take for Tuesday, April 29, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's "S.H.I.E.L.D." Is Up with Young Adults and Wins Its Hour in Men 18-34

"The Goldbergs" Grows 14% from Its Last Original to a 6-Week High in Adults 18-49, Beating Fox's "New Girl" by a Best-Ever 60% and Nearly Tying NBC's "About a Boy"

"Trophy Wife" Returns Up and Tops Fox's "The Mindy Project" by 32% in Viewers

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 5.5 million and 1.9/6 in AD18-49):

During the 8 o'clock hour, ABC's "Marvel's Agents of S.H.I.E.L.D." gained 1-tenth week to week in the Fast Affiliate Adult 18-49 ratings (+6% - 1.9/6 vs. 1.8/6 Fast Affiliate on 4/22/14, which rose 1-tenth in the Nationals). Please Note: "S.H.I.E.L.D." regularly increases from the preliminary Fast Affiliate numbers to the L+SD National ratings, rising between 1-2-tenths in Adults 18-49. In addition, the new drama grew 15% in Adults 18-34 to earn a 7-week high - since 3/11/14.

· The ABC freshman series continues to see big gains via TV playback. In the most-recent weekly Live + 7 Day ratings (w/o 4/7/14), "S.H.I.E.L.D." posted the series' biggest-ever jump, spiking 79% over its L+SD Adult 18-49 number (going from a 1.9 rating to a 3.4 rating).

· "S.H.I.E.L.D." won its hour over CBS' "NCIS" (+15%) and NBC's "The Voice" (+36%) in Men 18-34, ranking as the No. 1 scripted series in its slot for its 20th-consecutive first-run telecast. In fact, season to date, it is Tuesday's No. 1 TV show with Men 18-34 and Men 18-49.

· "S.H.I.E.L.D." more than doubled its time period year to year for ABC in Adults 18-49, spiking 111% over the year-ago night with original programming ("Splash" on 4/30/13 = 0.9/3).

"The Goldbergs" (9:00-9:30 p.m. - 4.6 million and 1.6/5 in AD18-49):

During the 9:00 p.m. half-hour, returning to original for the first time in 3 weeks, ABC's "The Goldbergs" was up 14% in Adults 18-49 to its best number in 6 weeks - since 3/18/14. In its time period, "The Goldbergs" (1.6/5) beat Fox's "New Girl" (1.0/3) by a best-ever 60% in Adults 18-49 and marked its closest finish yet with NBC's "The Voice"-led "About a Boy" (1.7/5 - coming within 1-tenth and tied in share).

· The new ABC comedy improved its half-hour from the year-ago night with "DWTS: The Results" by 7% in Adults 18-49 (1.6/5 vs. 1.5/4).

"Trophy Wife" (9:30-10:00 p.m. - 2.9 million and 0.9/3 in AD18-49):

During the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up over its last original 3 weeks ago by 4% in Total Viewers, by 13% in Adults 18-49 and by 40% in Adults 18-34. The ABC freshman comedy outdrew Fox's "The Mindy Project" in the half-hour by 32% in Total Viewers (2.9 million vs. 2.2 million).

"Celebrity Wife Swap" (10:00-11:00 p.m. - 2.7 million and 0.8/2 in AD18-49):

At 10:00 p.m., "Celebrity Wife Swap" paced within 1-tenth of its week-ago Adult 18-49 rating.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 04/29/14.





  [april 2014]  
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· ABOUT A BOY (NBC)
· GOLDBERGS, THE (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MINDY PROJECT, THE (FOX)
· NCIS (CBS)
· NEW GIRL (FOX)
· TROPHY WIFE (ABC)
· VOICE, THE (NBC)
· WIFE SWAP (ABC)





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