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[05/08/14 - 11:21 AM]
"The Tonight Show" and "Late Night" Deliver Five-Week Highs in Adults 18-49 for Week of April 28-May 2
NBC spins the late-night numbers for the week of April 28-May 2.

[via press release from NBC]

"THE TONIGHT SHOW" AND "LATE NIGHT" DELIVER FIVE-WEEK HIGHS IN ADULTS 18-49 FOR WEEK OF APRIL 28-MAY 2

Fallon's 18-49 Demo Matches Combined Rating of Letterman, Kimmel; 'Tonight Show' Also Registers Huge Increases on YouTube

NEW YORK - May 8, 2014 - "The Tonight Show Starring Jimmy Fallon" has delivered a five-week high and a week-to-week gain of +17% in adult 18-49 ratings results for the week of April 28-May 2.

"The Tonight Show" matched the combined rating of CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" for the week.

At 12:35 a.m., "Late Night with Seth Meyers" was up for a second consecutive week to also achieve a five-week high and a week-to-week gain of +7% in 18-49.

For the week of April 28-May 2, Fallon's 1.23 rating in 18-49 was up versus the prior week's 1.05 rating, making it the top "Tonight" rating since the 1.33 for the week of March 24-28. Versus a 0.82 for the same week last year, "Tonight" is up +50% in 18-49.

In fact, Fallon's 1.23 equaled the combined ratings of "Letterman" (0.55) and "Kimmel" (0.68). In total viewers, Fallon's 3.787 million is up versus the prior week's 3.358 million by +13%, to top Letterman (2.838 million) by +33% and Kimmel (3.358 million vs. 2.487 million) by +36%. Note: Kimmel was in rebroadcast on Friday.

Also of note: "The Tonight Show" is a huge hit on YouTube. Since its launch on Feb. 17, "The Tonight Show Starring Jimmy Fallon" is the #1 television show on YouTube in terms of subscribers gained (1.149 million), views gained (338.3 million) and number of videos with more than 1 million views (40), based on data collected on SocialBlade and YouTube.

At 12:35 a.m. ET, the 0.61 rating for "Late Night with Seth Meyers" is up +7% versus the previous week's 0.57 and up +9% versus a 0.56 for his prior week of originals (April 7-11). Versus a 0.47 for "Late Night" during the year-ago week, last week's 0.61 was up +30%.

Meyers outrated Letterman in 18-49 (0.61 vs. 0.55), despite starting an hour later. Meyers ranked #1 in every key ratings measure head to head versus ABC's "Nightline" from 12:35-1:05 a.m. and versus CBS's "Late Late Show with Craig Ferguson" from 12:35-1:35 a.m. The "Late Night" margins of victory in 18-49 rating were +56% versus "Nightline" from 12:35-1:05 (0.67 vs. 0.43) and +69% versus "Late Late Show" from 12:35-1:35 (0.61 vs. 0.36).

At 1:35 a.m. ET, "Last Call with Carson Daly" (0.35/3 in adults 18-49) jumped +30% versus the same week last year (0.27/2).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 28-May 2. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.23 rating, 5 share
CBS "Late Show," 0.55/2
ABC "Kimmel," 0.68/3 *
12:35-1:05 a.m. ET
ABC "Nightline," 0.43/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.61/4 *
CBS "Late Late Show," 0.36/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.35/3 *

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.787 million viewers
CBS "Late Show," 2.838 million viewers
ABC "Kimmel," 2.777 million viewers *
12:35-1:05 a.m. ET
ABC "Nightline," 1.774 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.697 million viewers *
CBS "Late Late Show," 1.420 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.936 million viewers *

* "Late Night," "Last Call" and "Kimmel" were in rebroadcast on Friday.

SEASON TO DATE (SINCE FEB. 17, "LIVE PLUS SAME DAY")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.40 rating, 6 share
CBS "Late Show," 0.55/2
ABC "Kimmel," 0.66/3
12:35-1:05 a.m. ET
ABC "Nightline," 0.40/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.66/4
CBS "Late Late Show," 0.36/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.35/3

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.478 million viewers
CBS "Late Show," 2.779 million viewers
ABC "Kimmel," 2.666 million viewers
12:35-1:05 a.m. ET
ABC "Nightline," 1.625 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.842 million viewers
CBS "Late Late Show," 1.373 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.972 million viewers

SELECTED CABLE RESULTS, WEEK OF APRIL 28-MAY 2

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.62
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.51
TBS, 11 p.m.-midnight, "Conan," 0.32
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.86
Adult Swim, 12:30-1:30 a.m. ET, 0.60

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.543 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.242 million
TBS, 11 p.m.-midnight, "Conan," 0.684 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.919 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.362 million viewers





  [may 2014]  
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