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[05/13/14 - 08:44 AM]
NBC Wins Monday Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Monday, May 12.

[via press release from NBC]

Monday Results:

NBC won Monday among the Big 4 networks in adults 18-49:

· With the #1 and #2 shows of the night, "The Voice" and "The Blacklist."

· Sweeping six of six half-hours.

· Leading the night in all key demos - adults, men and women 18-34, 18-49 and 25-54.

· "The Voice" (3.0 rating, 9 share in adults 18-49, 10.9 million viewers overall from 8-10:01 p.m. ET) equaled its highest 18-49 rating in four weeks (since April 14), retaining 100% of its rating for each of the prior three Mondays in adults 18-49 to remain the #1 show of the night in 18-49 and other key demos. "The Voice" won its two-hour time slot by a +36% margin among the Big 4 (3.0 vs. 2.2 for ABC's "Dancing With the Stars").

· In the time period, "The Voice" is #1 or tied for #1 among the Big 4 networks in every key demographic -- adults, men and women 18-34, 18-49 and 25-54. From its first half-hour to its fourth, "The Voice" grew by +15% or 0.4 of a rating point in adults 18-49 (to a 3.1 from a 2.7).

· "The Blacklist" (2.6/7 in adults 18-49, 10.5 million viewers overall from 10:01-11 p.m. ET) was the #2 show of the night in 18-49 on the Big 4, behind only "The Voice." The final eight "Blacklist" originals this season have finished in the 2.6-2.8 range. "The Blacklist" won the hour among ABC, CBS and NBC by a +30% margin in adults 18-49 (with a 2.6 rating vs. a 2.0 for ABC's #2 "Castle"). Versus NBC's averages in the time period last season, "The Blacklist" is up +30% in 18-49 (2.6 vs. 2.0, L+SD, non-sports) and up +83% in total viewers (10.499 million vs. 5.746 million).

· L+7 Time-Shifting: "Blacklist" originals this season are growing by +69% from their L+SD results to L+7 in 18-49 rating (to a 4.94 from a 2.93) and by 6.2 million persons in total viewers (17.0 million vs. 10.8 million).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.3/6; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [may 2014]  
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· BLACKLIST, THE (NBC)
· VOICE, THE (NBC)





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