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[05/28/14 - 12:15 PM]
Coca-Cola 600 Is Most-Watched Sports Event of the Weekend
FOX Sports spins the numbers for Saturday, May 24.

[via press release from FOX Sports]

This Just In...

HAVE A COKE AND A 600-MILE SMILE

Saturday (5/24) night's COCA-COLA 600, the longest NASCAR Sprint Cup race of the year at a grueling 600 miles, posted a 4.1/9 household rating/share and 7.0 million viewers on FOX according to national figures released by Nielsen. It was the most-watched sports telecast of the weekend, out-distancing such high-profile events as Pacers-Heat on ESPN (6.8 million) and the Indianapolis 500 on ABC (5.9 million, according to Nielsen fast nationals). The COCA-COLA 600 led FOX to be the No. 1 network in rating and audience in prime time among all broadcast and cable competition. The audience for the COCA-COLA 600 peaked at 9.3 million viewers at 10:30 PM ET.





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