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[05/29/14 - 08:46 AM]
The NBC News Special "Inside the Mind of Edward Snowden: An NBC News Exclusive with Brian Williams" Wins the 10 p.m. Hour in Adults 18-49
NBC spins the numbers for Wednesday, May 28.

[via press release from NBC]

Wednesday Primetime Results:

· The NBC News Special "Inside the Mind of Edward Snowden: An NBC News Exclusive with Brian Williams" (1.3/4 in 18-49, 5.9 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in adults 18-49, as well as adults 25-54 and all other key demographics. From half-hour to half-hour, "Inside the Mind of Edward Snowden" grew in adults 25-54 by +6% (to a 1.9 rating from a 1.8) and also grew by +1% in total viewers (5.949 million vs. 5.874 million), despite the 10 p.m. hour.

· "Inside the Mind of Edward Snowden" grew versus NBC's slot average last summer by +18% in adults 18-49 (to a 1.3 from a 1.1, L+SD, non-sports) and by +43% or 1.8 million persons in total viewers (5.9 million vs. 4.1 million).

· An encore telecast of "Last Comic Standing" (1.1/4 in adults 18-49, 4.0 million viewers overall from 8-10 p.m. ET) tied for #2 in the time period among the Big 4 nets in adults 18-49. From its first hour to its second, the "Last Comic" rebroadcast grew by +20% in adults 18-49 (to a 1.2 rating from a 1.0), by +33% in adults 18-34 (0.8 vs. 0.6) and by +100% in men 18-34 (0.8 vs. 0.4).

In Late-Night Metered Markets Wednesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4 with an encore; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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