[06/05/14 - 02:02 PM]
"CMT Music Awards" Celebrates Second Most Watched Telecast in Franchise History, Finds Growth Across Screens
CMT spins the numbers for Wednesday, June 4.

[via press release from CMT]


CMT MUSIC AWARDS Ranks as #1 Original Cable Telecast for Day

Show Delivers Huge Growth among Young Viewers, Marks New Record among Women 18-34

#CMTawards Leads in Social Chatter; CMT Digital Posts Double-Digit Growth

NASHVILLE - June 5, 2014 - It was an explosive night in Nashville, as the 2014 CMT MUSIC AWARDS aired live on June 4 with an array of stars from across country, hip hop and Hollywood. The 13th annual awards experienced growth across all screens, up +10% from last year with 3.0 million Total Viewers,* to become the second most-watched telecast in franchise history. Last night's CMT MUSIC AWARDS scored a 1.39 among P18-49 L+SD, up +7% from last year, and ranked as the #1 original cable telecast for the day. Across Prime, CMT was the #1 cable network among P18-49, F18-49 and Total Viewer L+SD impressions.

The telecast also performed particularly well among younger viewers and women, delivering an all-time high for W18-34 with an impressive 1.77 rating (up +19% over last year), while P18-34 earned a 1.39 rating (+14% over last year).

Hosted for the third year in a row by the multi-talented Kristen Bell, the night featured memorable collaborations including a mashup with Florida Georgia Line, Luke Bryan, Jason Derulo and ZZ Top; along with Bell's opening performance of "Big Buckle, Moose Knuckle," this drove growth across CMT's digital screens. The 2014 CMT MUSIC AWARDS was the #1 ranked program on Nielsen's Daily Top 5 ranking yesterday, generating more than 40 million Twitter impressions. CMT owned the conversation across Twitter and Facebook, tracking 66 nationally trending topics throughout the live show including #CMTawards and #MooseKnuckle. CMT Digital experienced double-digit growth in streams (+18%) across CMT.com, CMT Mobile and CMT Apps, and continues to rise as fans revisit their favorite moments from the night at cmtmusicawards.cmt.com.

The 2014 CMT MUSIC AWARDS will re-air on the following days/times: Thursday, June 5 at 7:00 pm; Saturday, June 7 at 2:00 p.m.; Sunday June 8 at 8:00 a.m., 4:00 p.m. and 10:00 p.m. All times ET/PT.

Veteran live event producer Michael Dempsey returned to executive produce the 2014 CMT MUSIC AWARDS alongside director Joe DeMaio. John Hamlin and Margaret Comeaux serve as executive producers for CMT.

CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT, CMT.com and CMT Radio offer an unparalleled mix of music, news, live concerts and series and are the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT App, CMT Mobile and CMT VOD.

  [june 2014]  

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