[06/09/14 - 10:32 AM]
Live + 7 Day Ratings: "Modern Family" Closes the Season with Its Highest L+7 Numbers Since Fall
ABC further spins the numbers for the week of May 19-25.

[via press release from ABC]

Live + 7 Day Ratings: "Modern Family" Closes the Season with Its Highest L+7 Numbers Since Fall

Live + 7 Day Ratings for the week of 5/19/14 (Week #35):

During the week of 5/19/14, which included the final 3 days of the 2013-14 broadcast season, the season finale of ABC's Modern Family solidified its claim as TV's #1 program of the week with Adults 18-49 in the final Live+7 Day ratings, distancing itself from runner-up NBC's The Voice-Tues by more than +2.0 rating points (+2.1 rating points - 6.0 rating vs. 3.9 rating). In the initial Live + Same Day ratings, Modern Family led The Voice-Tues by 4-tenths of a rating point in Adults 18-49. In addition, Modern Family moved ahead of The Voice-Tues in Total Viewers to lead by nearly 3.0 million viewers in the L+7 Day statistics (+2.8 million Viewers - 15.9 million vs. 13.1 million) and finished as the week's 2nd-most-watched TV series overall. In fact, ABC claimed the week's Top 2 most-watched series, with the Monday finale of DWTS (17.0 million) and Modern Family (15.9 million).

Modern Family was the week's biggest gainer in TV playback in both Total Viewers and Adults 18-49, adding on +5.4 million viewers and +2.3 rating points to its Live + Same Day numbers. Growing to 15.9 million Total Viewers and a 6.0 rating in Adults 18-49 in the final L+7 numbers, the finale of the ABC sitcom attracted the show's biggest audience since its season premiere and scored its highest young adult rating since October 2013 - since 9/25/13 and 10/2/13, respectively. In addition, Modern Family closed out the season with its biggest Total Viewer lift (+5.4 million) and 2nd-biggest in Adults 18-49 (+2.3 rating points).

Season-to-Date TV Playback (9/23/13-5/21/14):

Based on TV playback data for the complete 2013-14 broadcast season, ABC claimed 5 of the Top 10 playback gainers among Adults 18-49 on the broadcast networks (the most of any net): Modern Family (+2.1 rating points) - #2, Grey's Anatomy (+1.8 rating points) - #4, Scandal (+1.6 rating points) and Marvel's Agents of S.H.I.E.L.D. (+1.6 rating points) tied at #5 and Resurrection (+1.3 rating points) - #9. ABC owns 4 of the 10 biggest overall gainers on the broadcast networks (tied with CBS): Modern Family (+4.48 million) - #4, Castle (+4.33 million) - #6, Scandal (+3.92 million) - #7 and Grey's (+3.88 million) - #9.

Nearly all of ABC's returning series saw bigger percentage gains among Adults 18-49 from L+SD to L+7 this year than last: The Bachelor (+24% vs. +22%), Castle (+63% vs. +50%), Celebrity Wife Swap (+33% vs. +17%), Dancing with the Stars (+14% vs. +13%), Grey's Anatomy (+67% vs. +52%), Last Man Standing (+46% vs. +33%), Modern Family (+60% vs. +52%), Nashville (+73% vs. +61%), Once Upon a Time (+55% vs. +41%), Revenge (+63% vs. +45%), Scandal (+53% vs. +40%) and Shark Tank (+37% vs. +21%).

· Marvel's Agents of S.H.I.E.L.D. virtually tied NBC's The Voice as Tuesday's #1 show with Adults 18-49 (4.0 rating vs. 4.2 rating) based on original telecasts, while beating CBS' NCIS (3.9 rating) to finish the season as the night's #1 scripted show. Based on first-run telecasts in the L+7 Adult 18-49 ratings, ABC claimed the season's #1 scripted show on Tuesday (S.H.I.E.L.D. - 4.0), #1 show on Wednesday (Modern Family - 5.6), #1 drama on Thursday (Scandal - 4.6), #1 show on Friday (Shark Tank - 2.6) and #1 broadcast series on Sunday (Resurrection - 3.8). Further, based on originals in the L+7 ratings, ABC owned the Top 2 dramas on Thursday with Scandal (4.6) and Grey's (4.5) and the Top 2 broadcast series on Sunday with Resurrection (3.8) and Once Upon a Time (3.4) among Adults 18-49

· Modern Family was the season's #2 scripted series among Adults 18-49 on the broadcast networks (5.6 rating).

Source: The Nielsen Company, as dated. Network averages based on all programming. Program rankers based on regular, original telecasts only.

  [june 2014]  


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