Tyrant - Series Premiere - The Fasties (Tuesday, 6/24/14 @ 1000P)
Source: The Nielsen Company, Fast Nationals, Live+Same Day (subject to change)
Generating very good tune-in, the 82-minute series premiere episode of Tyrant delivered 2.1 million Total Viewers and 775,000 Adults 18-49 (first-run 10-11:22PM). The multicast telecast audience delivery was 3.46 million Total Viewers and 1.32 million Adults 18-49.
The half-hour audience retention was remarkable for a telecast running from 10-11:22 PM, as the episode retained 99% of the Adults 18-49 from the first half hour to the final 22 minutes and 96% in Total Viewers.
Compared to its lead-in half hour - the broadcast premiere of Safe House - Tyrant advanced +67% in Total Viewers and +44% in P18-49 ), driven by a +75% gain in M18-49. Tune-in in the 25-54 demos was uniformly robust: +48% in P25-54, +46% in M25-54, and +53% in W25-54.
More importantly, with the receipt of time-shifted viewing data (Live+3 on Monday and Live+7 in a couple of weeks), Tyrant's deliveries will likely follow the pattern of the three most recent FX drama/miniseries debuts and increase significantly. For example, in Total Viewers:
· The premiere of Fargo lifted +68% from Live+Same Day to Live+3 and +84% from Live+Same Day to Live+7.
· The premiere of The Bridge lifted +53% from Live+Same Day to Live+3 and +67% from Live+Same Day to Live+7.
· The premiere of The Americans lifted +44% from Live+Same Day to Live+3 and +59% from Live+Same Day to Live+7.