Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 22 ad-sustained programs that aired in primetime on the broadcast networks last night (9/10/14):
[EDITOR'S NOTE: Due to the live Presidential address, Fast Nationals for ABC, CBS, FOX and NBC are approximate.]
FOX (4.247 million viewers, #3; adults 18-49: 1.5, #1) slipped into the top spot on Wednesday with the return of "Hell's Kitchen" (4.209 million viewers, #11; adults 18-49: 1.5, #T4) followed by "FOX News Special" (3.857 million viewers, #15; adults 18-49: 1.3, #8), "Hell's Kitchen" (4.033 million viewers, #12; adults 18-49: 1.5, #T4) and another "Hell's Kitchen" (4.926 million viewers, #6; adults 18-49: 1.5, #T4).
NBC (7.986 million viewers, #1; adults 18-49: 1.4, #2) then had to settle for second place with a recap of "America's Got Talent" (6.848 million viewers, #5; adults 18-49: 1.2, #T9) alongside its "NBC News Special" (10.671 million viewers, #1; adults 18-49: 2.0, #2), "America's Got Talent" (10.452 million viewers, #2; adults 18-49: 1.8, #3), "Taxi Brooklyn" (4.680 million viewers, #7; adults 18-49: 0.8, #17) and "America's Got Talent/Taxi Brooklyn" (8.415 million viewers, #3; adults 18-49: 1.4, #7).
Next up was CBS (4.565 million viewers, #2; adults 18-49: 1.2, #3) and its lineup of "Big Brother 16" (6.944 million viewers, #4; adults 18-49: 2.4, #1), "CBS News Special" (3.811 million viewers, #16; adults 18-49: 0.9, #T15), "Under the Lights" (2.014 million viewers, #20; adults 18-49: 0.5, #T20), "Under the Lights/Extant" (3.438 million viewers, #18; adults 18-49: 0.6, #19) and "Extant" (4.241 million viewers, #10; adults 18-49: 0.7, #18).
Meanwhile, ABC (3.838 million viewers, #4; adults 18-49: 1.1, #4) offered up its repeat-driven mix of "The Middle" (4.309 million viewers, #9; adults 18-49: 1.0, #T13), "The Goldbergs" (3.886 million viewers, #13; adults 18-49: 1.0, #T13), "ABC News Special" (4.385 million viewers, #8; adults 18-49: 1.2, #T9), "Modern Family" (3.866 million viewers, #14; adults 18-49: 1.2, #T9), "Modern Family/Shark Tank" (3.498 million viewers, #17; adults 18-49: 1.1, #12) and "Shark Tank" (3.084 million viewers, #19; adults 18-49: 0.9, #T15).
And finally, a new "Penn & Teller: Fool Us" (1.761 million viewers, #21; adults 18-49: 0.5, #T20) and a repeat "The 100" (0.642 million viewers, #22; adults 18-49: 0.2, #22) closed out the night over on The CW (1.201 million viewers, #5; adults 18-49: 0.4, #5).
In the netlet's target demo (women 18-34), the former delivered a 0.4 rating while the latter posted a 0.1 rating.
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; CBS's "Late Show with David Letterman," 1.5/5; and ABC's "Jimmy Kimmel Live," 1.9/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET *, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET *, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.8/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).
· At 1:35 a.m. ET *, "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
* Start times in the Eastern U.S. were delayed apprx. 17-18 minutes due to primetime news coverage.
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/11/13):
FOX (6.182 million viewers, #1; adults 18-49: 2.2, #1) was the top draw on Wednesday with the season premiere of "The X Factor" (6.169 million viewers, #4; adults 18-49: 2.1, #T3) followed by the season finale of "MasterChef" (6.196 million viewers, #3; adults 18-49: 2.4, #1).
CBS (5.916 million viewers, #3; adults 18-49: 1.5, #2) then snagged the silver with a new "Big Brother 15" (6.676 million viewers, #2; adults 18-49: 2.2, #2) followed by repeats of "Criminal Minds" (5.071 million viewers, #7; adults 18-49: 1.1, #T8) and "CSI: Crime Scene Investigation" (6.001 million viewers, #5; adults 18-49: 1.2, #T5).
Next up was NBC (6.177 million viewers, #2; adults 18-49: 1.4, #3) with night three of "Million Second Quiz" (5.244 million viewers, #6; adults 18-49: 1.2, #T5) alongside a new "America's Got Talent" (9.785 million viewers, #1; adults 18-49: 2.1, #T3) and the season finale of "Camp" (3.504 million viewers, #10; adults 18-49: 0.9, #11).
Meanwhile, ABC (3.558 million viewers, #4; adults 18-49: 1.0, #4) served up its all-repeat lineup of "Shark Tank" (4.906 million viewers, #8; adults 18-49: 1.2, #T5), "Modern Family" (3.641 million viewers, #9; adults 18-49: 1.1, #T8), another "Modern Family" (3.484 million viewers, #11; adults 18-49: 1.1, #T8) and "Nashville" (2.206 million viewers, #12; adults 18-49: 0.5, #12).
And finally, repeats of "Arrow" (1.175 million viewers, #13; adults 18-49: 0.3, #14) and "Supernatural" (0.918 million viewers, #14; adults 18-49: 0.4, #13) on The CW (1.046 million viewers, #5; adults 18-49: 0.3, #5) finished out the night.
In the netlet's target demo (women 18-34), "Arrow" delivered a 0.3 rating at 8:00/7:00c and "Supernatural" a 0.5 rating at 9:00/8:00c.
Week-to-week changes (adults 18-49):
+14.29% - MasterChef
0.00% - Big Brother 15
-8.70% - America's Got Talent
-10.00% - Camp
Year-to-year changes (adults 18-49):
+10.00% - Big Brother 15
-22.22% - The X Factor
-27.59% - America's Got Talent
-36.84% - MasterChef (vs. The X Factor)
-50.00% - Camp (vs. Guys With Kids/The New Normal (Repeat))
-63.64% - Million Second Quiz (vs. The Voice)
In late-night metered market ratings (via NBC's press release):
·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.6/5.
·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.
·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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