Regarding this morning's Nielsens, remember that the fast-national ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in every key demographic - adults, men and women 18-34, 18-49 and 25-54 -- in the fast-national ratings.
· In metered-market results, which accurately reflect time-zone adjustments, NBC Sports coverage of last night's Pittsburgh Steelers-Carolina Panthers "Sunday Night Football" telecast, averaged a 12.3 rating, 20 share from 8:30-11: 30 in household results from the 56 markets metered by Nielsen Media Research, and won the night in the adult 18-49 demo in Nielsen's Local People Meter markets.
· Top local ratings for the Steelers-Panthers game on NBC were: Pittsburgh, 38.9/57; Charlotte, 31.1/50; Greensboro, 22.7/34; Greenville, 20.0/30; Raleigh, 17.2/28; Baltimore, 15.8/25; Norfolk, 15.6/24; Indianapolis, 15.4/25; Richmond, 15.3/23; and Las Vegas 15.2/25.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.