[10/01/14 - 11:32 AM]
TBS' Exclusive Presentation of the 2014 MLB American League Wild Card Game Delivers 5.2 Million Total Viewers
Turner spins the numbers for Tuesday, September 30.

[via press release from Turner]


OCTOBER 01, 2014

A.L. Wild Card - Oakland at Kansas City - Up 12% Among Total Viewers; Network Wins the Night Across All of Cable Television

TBS's exclusive presentation of the 2014 MLB American League Wild Card Game presented by Budweiser - the Oakland Athletics vs. Kansas City Royals - averaged 5,234,000 total viewers, an increase of 12 percent over an average of 4,675,000 total viewers for the two MLB Wild Card Games airing on the network last year. The corresponding 3.3 U.S. HH rating is up 10 percent over the average 3.0 U.S. HH rating in 2013, based on Nielsen Fast Nationals. Last night's telecast propelled TBS to win the night across all of cable television.

The telecast - a Royals 9-8 victory in 12 innings - is up 14 percent among total viewers and 10 percent in U.S. HH rating when compared with last year's N.L. Wild Card Game between the Cincinnati Reds and Pittsburgh Pirates (4,599,000 total viewers; 3.0 U.S. HH rating) which aired on the same day of the week and similarly marked the start of the MLB Postseason a year ago.

TBS' coverage of the A's/Royals game peaked with a 4.1 U.S. HH rating and 6.5 million total viewers from 11:30-11:45 p.m. ET. Locally, the telecast earned a 30.3 metered market rating in Kansas City - the highest rating on record for an MLB game on TBS in the market - and a 9.9 in the Bay Area. In terms of market size, Kansas City ranks 31st among the 56 metered markets with 923,000 television households.

The 2014 MLB Postseason will continue on TBS - home of the American League throughout the postseason - with an A.L. Division Series doubleheader on Thursday, Oct. 4. The network's live game coverage will feature the Detroit Tigers visiting the Baltimore Orioles at 5:30 p.m., followed by the Los Angeles Angels of Anaheim hosting Kansas City at 9 p.m. (both Game 1 matchups in their respective best-of-five series).

TBS' coverage will begin with the pre-game show, presented by The All-New Chrysler 200, at 5 p.m. and will conclude with The Postseason Show presented by Exxon and Mobil following the Royals/Angels game.

Source: Nielsen Media Research, based on Live + SD data stream Fast Nationals for the 2014 MLB Wild Card on TBS. Comparison to 2013 MLB Wild Card average and individual games on TBS (10/1 through 10/2/2014). Cable Prime comparison based on ad-supported game programming for night of 10/1/2014.

  [october 2014]  

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