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[10/15/14 - 11:17 AM]
Week Two of "The Flash" Speeds to #1 in Its Time Period in Men 18-34 and #2 in Adults 18-34
The CW spins the numbers for Tuesday, October 14.

[via press release from The CW]

WEEK TWO OF "THE FLASH" SPEEDS TO #1 IN ITS TIME PERIOD IN MEN 18-34 AND #2 IN ADULTS 18-34

THE FLASH and SUPERNATURAL Pair to Boost The CW's Tuesday Night by Double Digits Over Last Year

The CW Tops ABC and Fox on Tuesday in Adults 18-49 and Adults 18-34

October 15, 2014 (Burbank, CA) - The second episode of THE FLASH kept going at full speed last night, ranking #1 in the hour among men 18-34 (1.5/6), #2 in the hour in adults 18-34 (1.3/5), and #3 in the hour in both adults 18-49 (1.6/5) and in total viewers (4.12 million), according to preliminary Live Plus Same Day Nielsen ratings for Tuesday, October 14, 2014.

With increased competition, including an original episode of "The Voice" on NBC and the American League Championship Series on TBS, THE FLASH retained better than 80% of its record-setting Live + Same Day premiere ratings, holding 86% in total viewers, 81% in adults 18-34, and 84% of its adults 18-49 rating.

Behind only last week's series premiere, THE FLASH was The CW's second most-watched show in its time period (Tuesday 8-9pm) in six years (9/2/08), and the network's second highest-rated show in the time period in adults 18-49 in six years (10/28/08), and posted the second best performance among adults 18-34 in more than three and a half years (2/1/11).

Versus this same week last year, THE FLASH improved its time period performance by +86% in total viewers, +18% in adults 18-34, +150% in men 18-34, and +45% in adults 18-49.

THE FLASH also grew at the half hour mark across all key breaks: +5% in total viewers, +8% in adults 18-34, and +6% in adults 18-49.

SUPERNATURAL also held up well versus last week's 10th season premiere, holding steady in adults 18-49 (1.0/3), and growing +11% in women 18-34 (1.0/3) and +10% in women 18-49 (1.1/3).

For the night, The CW finished #3, ahead of ABC and Fox, in adults 18-34 (1.1/4), and in adults 18-49 (1.3/4), and beat Fox for the night in total viewers (3.16 million).

Versus this same week last year, The CW's Tuesday night saw gains of +39% in total viewers, +10% in adults 18-34, and +18% in adults 18-49.

With Live + 3 Day viewing counted, last week's series premiere of THE FLASH scored 6.42 million viewers and was The CW's most-watched premiere ever, jumping +33% over its Live + Same Day viewership total.

Live + 7 Day ratings for last night's week two episodes of THE FLASH and SUPERNATURAL are estimated below:

Source: Nielsen NPM Live+SD and *CW Research Estimates Live+7

UPDATED: "THE FLASH" HOLDS NEARLY 90% OF RECORD-SETTING AUDIENCE IN WEEK TWO

THE FLASH and SUPERNATURAL Pair to Boost The CW's Tuesday Night by Double Digits Over Last Year

The CW Wins Tuesday with Men 18-34, Tops ABC and Fox on Tuesday in Adults 18-49 and Adults 18-34

UPDATED: October 15, 2014 (Burbank, CA) - The second episode of THE FLASH kept going at full speed last night. With increased competition, including an original episode of "The Voice" on NBC and the American League Championship Series on TBS, THE FLASH retained almost 90% of its record-setting Live + Same Day premiere ratings, holding 88% in total viewers, 81% in adults 18-34, and 89% of its adults 18-49 rating, according to national Live Plus Same Day Nielsen ratings for Tuesday, October 14, 2014.

THE FLASH ranked #2 in the hour last night in adults 18-34 (1.3/5), men 18-34 (1.5/6), and men 18-49 (2.1/7 - tie), and was #3 in the hour in both adults 18-49 (1.7/5) and in total viewers (4.27 million).

Behind only last week's series premiere, THE FLASH was The CW's second most-watched show in its time period (Tuesday 8-9pm) in six years (9/2/08), and the network's second highest-rated show in the time period in adults 18-49 in six years (10/28/08). It posted the second best performance among adults 18-34 in more than three and a half years (2/1/11).

Versus this same week last year, THE FLASH improved its time period performance by +92% in total viewers, +18% in adults 18-34, +150% in men 18-34, and +55% in adults 18-49.

THE FLASH also grew at the half hour mark across all key breaks: +6% in total viewers, +8% in adults 18-34, and +6% in adults 18-49.

SUPERNATURAL also held up well versus last week's 10th season premiere, holding steady in adults 18-49 (1.0/3), and growing +11% in women 18-34 (1.0/3) and +10% in women 18-49 (1.1/3).

For the night, The CW finished first in men 18-34 (1.2/5), #2 in adults 18-34 (1.1/4 - tie), #3 in adults 18-49 (1.3/4), and also beat Fox for the night in total viewers (3.2 million).

Versus this same week last year, The CW's Tuesday night saw gains of +41% in total viewers, +10% in adults 18-34, and +18% in adults 18-49.

With Live + 3 Day viewing counted, last week's series premiere of THE FLASH scored 6.42 million viewers and was The CW's most-watched premiere ever, jumping +33% over its Live + Same Day viewership total.

Live + 7 Day ratings for last night's week two episodes of THE FLASH and SUPERNATURAL are estimated below:

Source: Nielsen NPM Live+SD and *CW Research Estimates Live+7





  [october 2014]  
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· FLASH, THE (CW)
· SUPERNATURAL (CW)
· VOICE, THE (NBC)





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