[10/28/14 - 04:06 PM]
Disney XD's "Star Wars Rebels" Posts Series High in Kids 6-11 and "Gravity Falls" Scores Ratings High in Boys 6-11
Disney XD spins the numbers for Monday, October 27.

[via press release from Disney XD]

Ratings Highlights for October 27, 2014 Final National Ratings

"Kirby Buckets" Soars by Double-Digits Over Its Week-Ago Launch

#1 in Its Time Period in Boys 6-11, "Gravity Falls" Scores Disney XD Ratings Highs

"Star Wars Rebels" Sets Series Highs in Kids 6-11 and Tweens 9-14

"Kirby Buckets" (7:30 p.m. - 8:00 p.m.)

· Leading off the night, the new live-action/animated series "Kirby Buckets" soared over its week-ago series premiere to series highs in Total Viewers (690,000) and all target demographics, including Kids 6-14 (462,000/1.3 rating), Boys 6-14 (304,000/1.7 rating), Kids 6-11 (313,000/1.3 rating) and Boys 6-11 (212,000/1.8 rating).

· Compared to its October 20 launch, "Kirby Buckets" surged by 51% in Total Viewers (690,000 vs. 458,000), by 80% in Kids 6-14 (462,000 vs. 256,000) and by 55% in Kids 6-11 (313,000 vs. 202,000).

"Gravity Falls" (8:30 p.m. - 9:00 p.m.)

· At 8:30 p.m., "Gravity Falls," which joined the network's line-up in mid-April 2014, generated Disney XD series highs in Tweens 9-14 (438,000/1.8 rating) and Boys 2-11 (391,000/2.0 rating), Boys 6-14 (446,000/2.4 rating) and Boys 9-14 (308,000/2.5 rating) demographics and delivered its #2 telecast on the channel ever in Total Viewers (1.07 million), Kids 2-11 (583,000/1.5 rating) and Boys 6-11 (331,000/2.7 rating).

· "Gravity Falls" ranked as cable TV's #1 telecast in the half-hour in Boys 6-11 and was the #1 entertainment telecast in Boys 2-11, Boys 6-14 and Boys 9-14.

"Star Wars Rebels" (9:00 p.m. - 9:30 p.m.)

· At 9 o'clock, "Star Wars Rebels" generated series highs in Kids 6-11 (359,000/1.5 rating) and Tweens 9-14 (322,000/1.3 rating) and near series highs in Total Viewers (946,000), Kids 2-11 (452,000/1.2 rating), Kids 6-14 (466,000/1.3 rating), Boys 6-14 (351,000/1.9 rating), Boys 6-11 (278,000/2.3 rating) and Boys 9-14 (227,000/1.8 rating).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile (WATCH Disney XD app) and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches 80 million households via its basic cable and satellite affiliates. There are 30 Disney XD channels available in 25 languages around the world.

Source: NTI, U.S. ratings, week of 10/27/14, Live + Same Day.

  [october 2014]  


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