[11/14/14 - 08:46 AM]
"The Biggest Loser" Retains 100% of Last Week's Adult 18-49 Rating to Equal Its Top Result Since October 16
NBC spins the numbers for Thursday, November 13.

[via press release from NBC]

Thursday Primetime Results (CBS carried NFL football in the Miami and Buffalo markets):

· "The Biggest Loser" (1.2/4 in 18-49, 4.5 million viewers overall from 8-9 p.m. ET) retained 100% of last week's adult 18-49 rating to equal its top result since Oct. 16. In total viewers, this "Biggest Loser" is currently at a three-week high (best since Oct. 23, 4.577 million).

· "The Biggest Loser" is currently tying a "Bones" original in the time period in adults 18-49 (1.2 rating each), pending updates, which would mark a first for "Loser" this season.

· "Bad Judge" (0.9/3 in 18-49, 3.7 million viewers overall from 9-9:30 p.m. ET) matched its 18-49 rating of the prior two weeks.

· "A-to-Z" (0.6/2 in 18-49, 2.4 million viewers overall from 9:30-10 p.m. ET) retained 67% of its adult 18-49 lead-in from "Bad Judge" and 80% in adults 18-34 (0.4 vs. 0.5).

· "Parenthood" (1.0/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET) grew by +10% from half-hour to half-hour (from a 1.0 to a 1.1), despite the 10 p.m. hour. "Parenthood" grew or held steady half-hour to half-hour in every key measure.

· In the time period, "Parenthood" topped CBS's "Elementary" in women 18-49, adults 18-34 and women 18-34 (note that CBS results may be inflated by local NFL coverage in Miami and Buffalo).

· "Parenthood" will add substantial audience via time-shifting, increasing last week by +58% when L+3 time-shifted viewing was added to this next-day L+SD rating (from a 1.26 to a 1.99) and 1.9 million viewers overall (from 4.0 million to 5.9 million).

· Upscale: "Parenthood" is the #1 most upscale primetime series on the Big 4 networks in, indexing at a 167 among adults 18-49 living in homes with $100K+ incomes ("most current" L+3 results through the opening six weeks of the season, 100 represents an average concentration of those homes).

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Biggest Loser... 1.2... 1.5... 1.6
Bad Judge... 0.9... 1.2... 1.3
A-to-Z... 0.6... 0.9... 0.9
Parenthood... 1.0... 1.9... 2.0

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Biggest Loser ... 4.5 million... 5.3 million... 5.5 million
Bad Judge ... 3.7 million... 4.5 million... 4.7 million
A-to-Z ... 2.4 million... 2.9 million... 3.0 million
Parenthood ... 3.6 million... 5.6 million... 6.0 million

Last Week's L+3 Results:

· "Biggest Loser" on Nov. 6 grew by +27% in 18-49 (from a 1.17 to a 1.49) and 877,000 viewers overall (from 4.3 million to 5.2 million) going from L+SD to L+3.

· "Bad Judge" grew by +34% in 18-49 (from a 0.87 to a 1.17) and 816,000 viewers overall (from 3.7 million to 4.5 million).

· "A-to-Z" increased by +34% in 18-49 (from a 0.77 to a 1.03 and 494,000 viewers overall (from 2.7 million to 3.2 million).

· "Parenthood" grew by +58% in 18-49 (from a 1.26 to a 1.99) and 1.9 million viewers overall (from 4.0 million to 5.9 million).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.6/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.9/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [november 2014]  

· A TO Z (NBC)

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