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[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.
[via press release from NBC]

Thursday Primetime Results:

Regarding this morning's Nielsens, note that the fast-national ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and all other key measures in the fast-affiliate ratings.

· In metered-market results, which accurately reflect time-zone adjustments, last night's Seattle Seahawks-San Francisco 49ers game averaged a 12.5 rating, 25 share from 8:30-11:15 p.m. ET in household results from the 56 markets metered by Nielsen Media Research (the Boston market is currently excluded) to easily win the night in the metered markets.

· The 12.5 in metered-market households is the best-ever rating for Thanksgiving primetime game.

· The Seahawks' 19-3 win over the 49ers on NBC last night grew +6% versus from last year's 2-point Ravens win over the Steelers on Thanksgiving night (11.8/24).

· Top local ratings for the Seahawks-49ers game on NBC were: Seattle, 35.5/74; Sacramento, 26.4/56; Portland, 19.8/44; San Francisco, 18.8/49; Las Vegas, 18.4/36; Phoenix, 17.9/35; Richmond, 17.5/32; Baltimore, 16.9/31; San Diego, 16.6/38; and Denver, 15.6/33.

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.3/10 (delayed by an NFL overrun); CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.6/8 (delayed by an NFL overrun); "Late Show," 0.4/2 with an encore; "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· At 12:35 a.m., "Late Night with Seth Meyers" (1.8/6 in metered-market households, delayed by an NFL overrun) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.9/6 in 18-49) topped "Late Late Show" (0.3/3 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/5 in metered-market households with an encore delayed by an NFL overrun, and a 0.6/5 in adults 18-49 in the 25 markets with local people meters.

Wednesday Primetime Results:

· From 9-11 p.m. ET, "Saturday Night Live Thanksgiving" (1.1/4 in 18-49, 4.0 million viewers overall) ranked #2 or tied for #2 among the Big 4 in the time period in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

· From 8-9 p.m., "The Making of Peter Pan Live!" averaged a 0.6/2 in 18-49 and 3.0 million viewers overall from 8-9 p.m. ET.

In Late-Night Metered Markets Wednesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.3/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

SEAHAWKS-49ERS ON NBC RANKS AS NFL'S MOST-WATCHED THANKSGIVING PRIMETIME GAME

NEARLY 23 MILLION WATCH NFC CHAMPIONSHIP GAME REMATCH

STAMFORD, Conn. - November 28, 2014 - The Seattle Seahawks' 19-3 victory over the San Francisco 49ers last night on NBC's Sunday Night Football on Thanksgiving Night averaged 22.9 million viewers, to rank as the NFL's most-watched Thanksgiving primetime game, topping by 9% last year's game (21.1 million for Baltimore's two-point home win over Pittsburgh), according to fast national data released today by The Nielsen Company. The NFL introduced the Thanksgiving primetime game in 2006.

Last night's rematch of the 2013 NFC Championship Game (8:31-11:20 pm ET) posted a 11.4/23 fast national rating - up 4% from the 11.0/22 for Steelers-Ravens last year. The Seahawks' victory, highlighted by Marshawn Lynch's 104 rushing yards and Richard Sherman's two interceptions, is their fifth win in six games as they improved to 8-4.

TOP METERED MARKETS FOR SEAHAWKS-49ERS
1. Seattle 35.5/74
2. Sacramento 26.4/56
3. Portland 19.8/44
4. San Francisco 18.8/49
5. Las Vegas 18.4/36
6. Phoenix 17.9/35
7. Richmond 17.5/32
8. Baltimore 16.9/31
9. San Diego 16.6/38
10. Denver 15.6/33

NBC's Thanksgiving weekend NFL coverage continues this Sunday, Nov. 30, as Peyton Manning and the Denver Broncos (8-3) travel to Kansas City to face Jamaal Charles and the Chiefs (7-4) on NBC's Sunday Night Football. Sunday's coverage begins with Football Night In America at 7 p.m. ET on NBC.

Follow "Sunday Night Football" on Twitter @SNFonNBC

Follow NBC Sports on Twitter @NBCSports

Become a fan of "Sunday Night Football" on Facebook at: facebook.com/snfonnbc





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· PETER PAN LIVE! (NBC)
· SATURDAY NIGHT LIVE (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)




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