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[12/09/14 - 08:47 AM]
"The Voice" Wins Its Time Period Among the Big 4 in 18-49, Total Viewers and Nearly All Other Key Measures
NBC spins the numbers for Monday, December 8.

[via press release from NBC]

Monday Results (Note ABC carried NFL football in the Atlanta and Milwaukee markets):

NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and most other key measures with the #1 show of the night on those nets, "The Voice."

· "The Voice" (2.5/7 in 18-49, 10.6 million viewers overall from 8-10 p.m. ET) ranked as the #1 telecast of the night on the Big 4 in adults 18-49 and was also #1 on those nets for the night in total viewers, adults 18-34, adults 25-54 and most other key categories.

· "The Voice" won the time period among the Big 4 in 18-49, total viewers and nearly all other key measures.

· "State of Affairs" (1.6/5 in 18-49, 6.3 million viewers overall from 10-11 p.m. ET) maintained 100% of last week's rating in 18-49 (1.6 vs. 1.6), despite facing original CBS drama competition this week from "NCIS: LA" versus an encore "Scorpion" last week.

· "State of Affairs" grew week to week by +25% or 0.2 of a rating point in adults 18-34 (from a 0.8 to a 1.0), +18% in women 18-34 (1.1 to 1.3) and +5% in women 18-49 (1.9 to 2.0).

· In the time period, "State of Affairs" is currently running within 0.1 of the time-period lead among ABC, CBS and NBC in adults 18-49, currently held by ABC's "Castle," but note that ABC's results are subject to adjustment due to NFL preemptions in the Atlanta and Milwaukee markets.

· "State of Affairs" will add substantial audience via time-shifting, with the prior week's telecast growing by +40% in 18-49 (from a 1.60 to a 2.24) and more than 2.5 million viewers overall (7.0 million to 9.6 million) going from L+SD to L+3.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Voice... 2.5... 3.0... 3.2
State of Affairs... 1.6... 2.2... 2.4

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Voice... 10.6 million... 12.1 million... 12.4 million
State of Affairs... 6.3 million... 8.9 million... 9.7 million

Last Week's L+3 Results:

· "The Voice" grew by +20% in 18-49 (from a 2.75 rating to a 3.30) and 1.4 million viewers overall (from 11.3 million to 12.7 million) going from "live plus same day" ratings to L+3.

· "State of Affairs" grew by +40% in 18-49 (from a 1.60 rating to a 2.24 and 2.5 million viewers overall (from 7.0 million to 9.6 million) going from L+SD to L+3.

· Week-to-week gains for "State of Affairs" increased significantly in L+3 results versus L+SD: To +33% in 18-49 (1.69 to 2.24) from +15% in L+SD and to a week-to-week gain of 2.8 million or +41% in total viewers (6.8 million to 9.6 million), up from nearly 1.7 million or +31% in L+SD. Note that the prior week's "State of Affairs" was interrupted by coverage of a Presidential address.

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [december 2014]  
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M
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· CASTLE (ABC)
· NCIS: LOS ANGELES (CBS)
· SCORPION (CBS)
· STATE OF AFFAIRS (NBC)
· VOICE, THE (NBC)





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