[12/16/14 - 08:44 AM]
"The Voice" Is Currently Up 16% Versus Last Week in 18-49 to Its Highest Rating Since November 17
NBC spins the numbers for Monday, December 15.

[via press release from NBC]

Monday Results (Note NBC carried NFL football in the New Orleans market and ABC carried the game in Chicago):

NBC is currently #1 for the night among the Big 4 networks in every key measure, with "The Voice" ranking as the night's #1 telecast on those nets in each key category, pending updates.

· "The Voice" (2.9/9 in 18-49, 12.2 million viewers overall from 8-10 p.m. ET) is currently up +16% versus last week in 18-49 (2.9 vs. 2.5) and up +12% in total viewers (12.167 million vs. 10.841 million), to its highest 18-49 rating since Nov. 17 (3.1) and biggest overall audience since Oct. 27 (12.478 million), pending updates.

· "The Voice" is currently #1 for the night and in the time period among the Big 4 in every key measure, pending updates. Versus the comparable episode in the spring (3.2/10 in 18-49 and 11.704 million viewers on May 19), "The Voice" is currently retaining 91% of its 18-49 rating and is up +4% in total viewers, pending updates.

· "State of Affairs" (1.6/5 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET) is currently matching its rating of the prior two weeks in 18-49 and is up +3% week to week in total viewers (6.487 million vs. 6.303 million), pending updates. As these results stand, "State of Affairs" has now maintained or increased its 18-49 rating for the last three weeks in a row.

· "State of Affairs" is currently equaling its highest rating since the show's Nov. 17 series debut (2.2), pending updates.

· In the time period, "State of Affairs" is currently tied for #1 among ABC, CBS and NBC in adults 18-49 and is #1 outright among those nets in adults, men and women 18-34 and men 18-49, pending updates.

· Note that "State of Affairs" will add substantial audience via time-shifting, with the prior week's telecast growing by +37% in 18-49 (from a 1.59 rating to a 2.17) and 2.3 million viewers overall (from 6.3 million to 8.6 million) going from L+SD to L+3.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Voice... 2.9... 3.3... 3.4
State of Affairs... 1.6... 2.2... 2.4

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Voice... 12.2 million... 13.3 million... 13.4 million
State of Affairs... 6.5 million... 8.9 million... 9.7 million

Last Week's L+3 Results:

· "The Voice" grew by +20% in 18-49 (from a 2.54 rating to a 3.05) and more than 1.3 million viewers overall (from 10.8 million to 12.2 million) going from "live plus same day" rating to L+3.

· "State of Affairs" increased by +37% in 18-49 (from a 1.59 rating to a 2.17) and 2.3 million viewers overall (from 6.3 million to 8.6 million) going from L+SD to L+3.

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [december 2014]  


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