"BRING IT!" RETURNS WITH 1.8 MILLION VIEWERS
Season Two Debut of Hit Docuseries Posts Double Digit Growth across Key Demos vs. Series Premiere
and Lifetime's Best Friday Primetime Telecast in 11 Years
NEW YORK, NY (January 26, 2015) - The season two return of Lifetime's hit docuseries Bring It! (#BringIt) delivered 1.8 million Total Viewers at 9:00pm Friday night, choreographing a +80% jump versus the program's premiere. In addition, Bring It! delivered Lifetime's best Friday primetime telecast in 11 years among Adults 18-49 and Women 18-49, while in Total Viewers, Adults 25-54 and Women 25-54, it was the network's best Friday night telecast in five years.
The program, which follows Coach Dianna Williams ("Miss D") and her elite hip-hop majorette team The Dancing Dolls, also averaged 919,000 Adults 18-49 viewers (+64% vs. series premiere), 761,000 Adults 25-54 viewers (+63%), 710,000 Women 18-49 viewers (+58%) and 581,000 Women 25-54 viewers (+66%), according to Nielsen Fast Cable Ratings.
Among social media, Bring It!'s return, alongside the Bring It! Preview Special at 8:00pm, were the most talked about programs on Twitter for the night (source: Nielsen, 1/23/15, episode level, primetime, excluding sports and specials).
Bring It! is produced by Pilgrim Studios. Executive producers for Pilgrim are Craig Piligian and Derek W. Wan. Eli Lehrer, Mary Donahue and Colleen Conway Grogan executive produce the series for Lifetime.
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network's aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.