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[01/28/15 - 08:23 AM]
"Marvel's Agent Carter" Moves ABC Up to Second at 9pm in Adults 18-49
ABC spins the numbers for Tuesday, January 27.

[via press release from ABC]

ABC's Marvel's Agent Carter Takes Second at 9p in AD18-49 and #1 in Key Men

Marvel's Agent Carter (9-10pm - 4.6 million and 1.3/4 in AD18-49): Returning after the prior week's preemption for the SOTU and coming out of a special repeat Shark Tank at 9pm, ABC's Marvel's Agent Carter moved ABC up to second in the hour among Adults 18-49 (1.3/4), beating NBC's original comedies by 63% (Marry Me/About a Boy = 0.8/2). The new ABC drama also earned second in the hour with Total Viewers (4.6 million), while ranking #1 in its time period with key Men 18-34 and Men 18-49.

· Based on the first round of Live + 7 Day ratings for the show, ABC's 2-hour series debut of Marvel's Agent Carter spiked to a 3.0 Adult 18-49 rating (up +1.1 rating points or +58%) and 10.2 million Total Viewers (up +3.3 million viewers or +48%) over its first-reported Live + Same Day averages.

Quick Take for Tuesday, January 27, 2015 (Fast Affiliate Live + Same Day Ratings)

"Marvel's Agent Carter" Moves ABC Up to Second at 9pm in Adults 18-49, While Ranking No. 1 in its Time Period with Key Men 18-49 and Men 18-34

Tuesday Night (01/27/15) -- ABC Total Viewer and Adult 18-49 Projections "Agent Carter:" Live + 3 = 6.9 million/1.9 rating and Live + 7 = 7.7 million/2.1 rating

Live + Same Day Fast Affiliate Results:

"Marvel's Agent Carter" (9:00-10:00 p.m. - 4.6 million and 1.3/4 in AD18-49):

Returning after the prior week's preemption for the SOTU and coming out of a special repeat "Shark Tank" at 9:00 p.m., "Marvel's Agent Carter" moved ABC up to second in the hour among Adults 18-49 (1.3/4-tie), beating NBC's original comedies by 63% ("Marry Me"/"About a Boy" = 0.8/2). The new ABC drama also earned second in the hour with Total Viewers (4.6 million), while ranking No. 1 in its time period with key Men 18-34 (tie) and Men 18-49.

· Based on the first round of Live + 7 Day ratings for the show, ABC's 2-hour series debut of "Marvel's Agent Carter" spiked to a 3.0 Adult 18-49 rating (up +1.1 rating points or +58%) and 10.2 million Total Viewers (up +3.3 million viewers or +48%) over its first-reported Live + Same Day averages.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Program Ratings for 01/27/15.





  [january 2015]  
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· ABOUT A BOY (NBC)
· MARRY ME (NBC)
· MARVEL'S AGENT CARTER (ABC)
· SHARK TANK (ABC)





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