[02/03/15 - 08:49 AM]
"The Celebrity Apprentice" Jumps 17% Week to Week to a Regular-Slot Season High in 18-49
NBC spins the numbers for Monday, February 2.

[via press release from NBC]

Monday Primetime Results:

· "The Celebrity Apprentice" (2.1/6 in 18-49, 6.9 million viewers overall from 8-10 p.m. ET) jumped +17% week to week to a regular-slot season high in 18-49 (excluding a special Sunday premiere, 2.4 on Jan. 4). It was also the best regular-slot "Apprentice" rating since the 2012 season finale (2.2/6 from 9-11 p.m. on Sunday May 20, 2012).

· In total viewers, "Celebrity Apprentice" grew +10% week to week (6.942 million vs. 6.322 million), making it the most-watched "Apprentice" telecast since the 2012 season premiere (7.4 million from 9-11 p.m. on Sunday, Feb. 19, 2012.

· Versus the fifth week of the prior cycle in 2013, "Celebrity Apprentice" was up +40% in 18-49 (2.1 vs. 1.5 from 9-11 p.m. ET on Sunday, March 31, 2013) and up +48% in total viewers (6.942 million vs. 4.689 million). Last night's "Apprentice" outscored all 12 telecasts of the prior cycle in both 18-49 and total viewers.

· "State of Affairs" (1.1/3 in 18-49, 4.7 million viewers overall from 10-11 p.m. ET) equaled its highest rating to date on a night with no "Voice" lead-in and hit a total-viewer high for a telecast with no "Voice" lead-in. Last night's episode equaled the show's high in 18-49 since Dec. 15 (1.5 with a "Voice" lead-in) and was the most-watched edition since that same night (6.2 million).

· "State of Affairs" grew week to week by +10% in 18-49 (1.1 vs. 1.0) and +6% in total viewers (4.687 million vs. 4.407 million).

· "State of Affairs" will increase substantially in L+3 -- the week-ago telecast grew by 54% in 18-49 going from L+3 to L+SD (1.03 to 1.58)and 2.1 million persons overall (from 4.4 million to 6.5 million).

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Celebrity Apprentice... 2.1... 2.5... 2.5
State of Affairs... 1.1... 1.6... 1.8

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Celebrity Apprentice ... 6.9 million... 8.0 million... 8.1 million
State of Affairs... 4.7 million... 7.0 million... 7.6 million

In Late-Night Metered Markets Monday night:

Starting a week of special telecasts from Los Angeles, "The Tonight Show Starring Jimmy Fallon" delivered its highest 18-49 rating (1.3) for a Monday telecast in more than eight months in Nielsen's 25 markets with Local People Meters.

· The 1.3 is "Tonight's" top Monday rating since May 12, 2013 (1.3 on the night of the "Blacklist" season finale, with guests Louis C.K., Neil Young and Jack White).

· The 1.3 equals "Tonight's" top Monday since March 24, 2014 (1.5 with guests Arnold Schwarzenegger, Carson Daly and Vampire Weekend).

· Monday's 3.1/8 in household results from Nielsen's 56 metered markets matches the show's high for a Monday since Sept. 29, 2014 (with guest Ben Affleck, Kate Walsh and Tony Bennett).

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; CBS's "Late Show with David Letterman," 2.5/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.3/6; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [february 2015]  


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