[02/10/15 - 12:53 PM]
Turner's TBS and Adult Swim Rank as Basic Cable's Top 2 Entertainment Networks Among Key Demos in Primetime for the Month of January
Turner spins the numbers for the month of January.

[via press release from Turner]


TBS ranked as basic cable's #1 entertainment network in Live + 7 delivery of adults 18-49 for the month of January, as well as for the final week of January. It also ranked second to Adult Swim among entertainment networks in primetime delivery of adults 18-34 for the month. In addition, TBS scored the same rankings for the final week of January.

TBS's Ground Floor drew 2.3 million viewers in Live + 7 delivery for its Jan. 20 episode and encore, +9% compared to the prior week. In key demos, Ground Floor grabbed 571,000 adults 18-34 (+10% vs. the prior week) and 1.2 million adults 18-49. For the season-to-date, the show is reaching an average of 3.1 million viewers per episode across TBS's linear telecasts and DVR, VOD, digital and mobile plays.

Cougar Town garnered a combined audience of 2 million viewers in Live + 7 delivery for its Jan. 20 episode and encore. In key demos, the show drew 501,000 adults 18-34 (+4% vs. prior week) and 1.3 million adults 18-49. Across TBS's multiple platforms, Cougar Town is reaching an average of 2.9 million viewers per episode in its sixth and final season.

TBS's geeky competition series King of the Nerds launched its third season with 1.5 million viewers in Live + 7 delivery for the Jan. 23 premiere and encore telecast, including 340,000 adults 18-34 and 829,000 adults 18-49. Across all of TBS's television, digital, and mobile platforms, the series is so far averaging a reach of 2.8 million viewers per episode.

Adult Swim

Across January 2015, Adult Swim ranked as basic cable's #1 network among adults 18-34, adults 18-24 and men 18-24.

Mike Tyson Mysteries (Sunday, 11:30 p.m.) was the #1 program in its time period among adults 18-24.


TNT joined sister network TBS among basic cable's Top 5 networks in primetime delivery of total viewers for the month of January. In addition, TNT's Major Crimes and The Librarians accounted for seven of basic cable's Top 10 scripted series telecasts among total viewers in January.

TNT's investigative series Cold Justice drew a combined delivery of 2.8 million viewers in Live + 7 delivery (+4% vs. the prior week) for the premiere telecast and encore of its Jan. 23 episode. The series also saw growth among key demos, delivering 1 million adults 25-54 (+1%) and 779,000 adults 18-49 (+3%). So far this season, Cold Justice is reaching an average of 3.5 million viewers across all of TNT's television, digital and mobile platforms.

Cartoon Network

Cartoon Network starts 2015 with a bang, claiming the #2 position for total day delivery (6a-8p) on basic cable among kids 6-11 for the month of January.

As the only Top Kids' network to show growth in 2014, Cartoon Network continues its growth, charting double-digit delivery gains among all kids for the month of January. Total Day delivery among kids 6-11 increased by 22% and kids 2-11 grew by 15% vs. the prior year. Delivery gains increased over the prior month between 4% and 6% among all kids demos.

Additionally, Cartoon Network ranked as television's #1 network for Total Day delivery among all targeted boy demos.

Cartoon Network was the #1 destination vs. all TV with all key kids on Thursday night. The night posted double-digit delivery gains among all targeted demos, ranging between 61% and 91%.


The week of Jan. 19 saw truTV score its youngest-ever weekly primetime median age: 34. truTV also garnered double-digit growth across the board in primetime compared to the prior week, with increases of +27% among adults 18-49, +31% among men 18-49 and +13% among total viewers. Growth was especially strong in the younger demos, with adults 18-34 and men 18-34 rising by +54%.

Propelling truTV's success were shows like Hack My Life, The Carbonaro Effect and Hardcore Pawn, which all ranked among the Top 10 ad-supported cable programs in their respective timeslots with truTV's targeted demos.

Turner Sports


TNT's NBA telecast featuring the Los Angeles Clippers and Cleveland Cavaliers averaged 1,821,000 viewers with a 1.3 U.S. household rating, up 31%and 30%, respectively, over the comparable game last year (San Antonio Spurs against the Brooklyn Nets). Overall, TNT's doubleheader - also featuring the Phoenix Suns and Portland Trail Blazers - averaged a 1.1 household rating and 1,539,000 viewers, up 10% and 8%, respectively, over the comparable date last year.


NBA TV's primetime viewership last week was +11% when compared to the same week in 2014. Total viewership for NBA TV original programming saw increases across multiple programs, with last week's premieres of The Starters +83%, NBA Inside Stuff +5% and Making the Call +9%, compared to the same corresponding time period in 2014. Additionally, total viewership for live games on NBA TV last week were +9% when compared to the same corresponding week in 2014.

  [february 2015]  


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