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[02/12/15 - 08:47 AM]
"The Mysteries of Laura" Grows 10% Week to Week to Capture Its Top 18-49 Rating Since January 7
NBC spins the numbers for Wednesday, February 11.

[via press release from NBC]

Wednesday Primetime Results:

· "The Mysteries of Laura" (1.1/4 in 18-49, 6.0 million viewers overall from 8-9 p.m. ET) grew +10% week to week (1.1 vs. 1.0) to capture its top 18-49 rating since Jan. 7 (1.3). L+7 ESTIMATES: 1.4 in 18-49, 7.4 million viewers overall.

· From half-hour to half-hour, "Laura" grew by +10% in adult 18-49 rating (1.0 to 1.1), +14% in adults 18-34 (0.7 to 0.8) and +22% in women 18-34 (0.9 to 1.1).

· "Law & Order: SVU" (1.4/4 in 18-49, 6.2 million viewers overall from 9-10 p.m. ET) grew +8% week to week in 18-49 (1.4 vs. 1.3) to match its highest rating since Jan. 7 (1.7). In total viewers, "SVU" retained 99% of last week's result (6.169 million vs. 6.204 million).

· "Law & Order: SVU" will grow substantially in L+7 -- "SVU" originals this season are increasing by +68% in 18-49 rating (from a 1.71 a 2.87) and 3.0 million viewers overall (7.7 million to 10.7 million) going from L+SD to L+7. L+7 ESTIMATES: 2.5 in 18-49, 9.0 million viewers overall.

· "Chicago P.D." (1.4/4 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET) finished in a three-way tie for #1 at 10 p.m. among ABC, CBS and NBC in adults 18-49 (1.4 each) and moved ahead in the 10:30-11p.m. half-hour (1.4 vs. 1.3 vs. 1.3). "Chicago P.D." has now finished #1 or tied for #1 in the slot among the ABC-CBS-NBC dramas in adults 18-49 with seven of its last eight originals. Last night's "Chicago P.D." is also #1 or tied for #1 in the slot among those nets in adults 18-34 and all key adult-male demos.

· "Chicago P.D." maintained 100% of its adult 18-49 lead-in from "SVU," marking the fifth time in its last six opportunities "Chicago P.D." has maintained or built on a lead-in from an original "SVU."

· "Chicago P.D." will increase substantially in L+7 -- "Chicago P.D." originals this season are increasing by +70% in 18-49 rating (from a 1.61 a 2.72) and 3.3 million viewers overall (7.2 million to 10.5 million) going from L+SD to L+7. L+7 ESTIMATES: 2.5 in 18-49, 9.8 million viewers overall.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
Mysteries of Laura... 1.1... 1.3... 1.4
Law & Order: SVU... 1.4... 2.3... 2.5
Chicago P.D... 1.4... 2.3... 2.5

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
Mysteries of Laura ... 6.0 million... 7.1 million... 7.4 million
Law & Order: SVU ... 6.2 million... 8.3 million... 9.0 million
Chicago P.D.... 6.5 million... 9.1 million... 9.8 million

In Late-Night Metered Markets Wednesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/8; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [february 2015]  
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· CHICAGO PD (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MYSTERIES OF LAURA, THE (NBC)





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