[02/24/15 - 12:21 PM]
Turner Broadcasting's Adult Swim Is Basic Cable's #1 Network in Total Day Delivery of Adults 18-34 and Adults 18-49
Turner spins the numbers for the February sweeps period.

[via press release from Turner]

Adult Swim

Adult Swim ranked as basic cable's #1 for the week in total day delivery among adults and men 18-24, 18-34, & 18-49 and men 18-24, 18-34, & 18-49.

Friday night's premiere of Newsreaders (12 a.m.) ranked #1 in its time period with men 18-34.

Adult Swim telecasts accounted for 20 of basic cable's Top 50 telecasts of the week among adults 18-34, more than any other network.


TBS had a strong week, hitting the upper tier as one of basic cable's Top 3 networks in primetime delivery of adults 18-49, adults 18-34 and total viewers.

Cougar Town garnered a combined audience of 2.7 million viewers in Live + 7 delivery for its Feb. 3 episode and encores, including 1.6 million adults 18-49 and 729,000 adults 18-34. Across TBS's multiple platforms, Cougar Town is reaching an average of 2.9 million viewers per episode in its sixth and final season.

TBS's King of the Nerds drew a combined audience of 1.9 million viewers in Live + 7 delivery for the Feb. 6 premiere and 2 encore telecasts, including 524,000 adults 18-34 and 1.1 million adults 18-49. Across all of TBS's television, digital, and mobile platforms, the series is so far averaging a reach of 2.7 million viewers per episode.

Cartoon Network

Through the second week of February, Cartoon Network was the #1 network on all of television in total day delivery of boys and #2 in total day delivery of kids 6-11 and with double-digit delivery growth across all kids demos, ranging from +14% to +24%.

Thursday's powerhouse Teen Titans Go! (6 p.m.) ranked as the #1 telecast of the week among kids 2-11 & boys 2-11/6-11 on all TV, and #1 for the day among kids 6-11.

Cartoon Network's entire Thursday night of originals showed double and triple-digit gains among all targeted demos, ranging between+72% and +131%, and all premieres ranked #1 in their respective time periods among all key kids & boys.


TNT's investigative series Cold Justice scored weekly growth with its Feb. 6 episode and encore, drawing a combined delivery of 2.8 million viewers in Live + 7 delivery (+7% vs. the prior week). Growth was even stronger in key demos as the show delivered 1.2 million adults 25-54 (+20%) and 866,000 adults 18-49 (+16%). So far this season, Cold Justice is reaching an average of 3.6 million viewers per episode across all of TNT's television, digital and mobile platforms.

Transporter The Series closed out its second explosive season Saturday night with back-to-back premieres and encores, drawing more than 1.6 million viewers in Live + 7 delivery. With additional DVR, replays and multiplatform viewing included, the second season of Transporter The Series reached 3.1 million viewers per episode.


truTV's Impractical Jokers continued its successful winter run with more than 1.8 million viewers in Live + 7 delivery for its Feb. 6 episode and ranked #2 in its timeslot in Live + 7 delivery of adults 18-49 and among theTop 5 in its timeslot with men 18-49, men 18-34 and adults 18-34.

Impractical Jokers also continues to be a hit across genders, with Top 10 timeslot ranking among women 18-49 and a Top 5 ranking with women 18-34.


Over the last week, NBA TV has delivered significant audience increases, including +50% growth in prime viewership and a +62% increase for its live game coverage over the comparable stretch in 2014. Additionally, cumulative viewership for the first two airings of Kobe: The Interview - a one-on-one interview with Kobe Bryant conducted by Ahmad Rashad, that aired Feb. 16 - was up 32% among total viewers over the corresponding time period last year. Increases for the NBA TV's original programming also included a +70% boost in total viewers for the Feb. 21 premiere of NBA Inside Stuff.

  [february 2015]  


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