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[04/21/15 - 08:43 AM]
NBC Wins Monday Among the Big 4 in 18-49 with the #1 Show of the Night, "The Voice"
NBC spins the numbers for Monday, April 20.

[via press release from NBC]

NBC WINS MONDAY AMONG THE BIG 4 IN 18-49 WITH THE #1 SHOW OF THE NIGHT, 'THE VOICE'

'THE NIGHT SHIFT' MATCHES LAST WEEK'S RATING AND IS CURRENTLY FINISHING WITHIN 0.1 OF THE TIME PERIOD LEAD AMONG ABC, CBS & NBC, VERSUS LAST WEEK'S 0.3 DEFICIT

Monday Primetime Results:

· "The Voice" (2.5/8 in 18-49, 10.3 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 in adults 18-49, as well as adults 18-34, adults 25-54 and all key adult-female demos.

· "The Voice" is currently running within 0.1 of the comparable third Monday live telecast of the prior cycle (2.6 on Nov. 24) and is up +7% versus that fall telecast in total viewers (10.276 million vs. 9.600 million) -- note that last night's "Voice" is close to rounding up in 18-49 (currently a 2.54 in these preliminary fast-affiliate ratings).

· "The Voice" will add significant audience via time-shifting -- last week's "Voice" grew by +22% in 18-49 rating going from "live plus same day" to "live plus three day" Nielsens (from a 2.89 rating to a 3.54) and by 1.7 million viewers overall (from 11.0 million to 12.7 million).

· "The Night Shift" (1.3/4 in 18-49, 5.5 million viewers overall from 10:01-11 p.m. ET) is currently matching last week's rating in adults 18-49 (1.3 vs. 1.3) and is up slightly in total viewers (5.526 million vs. 5.524 million), pending updates.

· "The Night Shift" is currently running within 0.1 of the slot lead among ABC, CBS and NBC in adults 18-49, pending updates, reducing a deficit that stood at 0.3 in official nationals last week (1.3 vs. 1.6 for CBS's "NCIS: Los Angeles" on April 13).

· "The Night Shift" will add substantial viewership via time-shifting -- the prior week's "Night Shift" increased by +31% in 18-49 going from L+SD to L+3 (1.31 to 1.71). In total viewers, "Night Shift" grew by 1.4 million persons (from 5.5 million to 6.9 million).

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 2.5... 3.1... 3.2... 3.4
The Night Shift... 1.3... 1.7... 1.8... 1.9

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 10.28 million... 11.88 million... 12.24 million... 12.55 million
The Night Shift ... 5.53 million... 6.83 million... 7.13 million... 7.30 million

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





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· NCIS: LOS ANGELES (CBS)
· NIGHT SHIFT, THE (NBC)
· VOICE, THE (NBC)





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