SCIENCE CHANNEL'S "DIRECT FROM PLUTO" DELIVERS RECORD VIEWERSHIP ON JULY 15
On the heels of Science Channel delivering its most watched second quarter ever, DIRECT FROM PLUTO: THE FIRST ENCOUNTER on Wednesday, July 15, at 10 PM broke into the network top 15 telecasts of all time in Total Viewers P2+ in Live +3.
DIRECT FROM PLUTO: THE FIRST ENCOUNTER delivered 815,000 Total Viewers P2+, landing at #13 in the ranking of all telecasts in network history. Additionally, the special earned a .5 rating with an average of 380,000 viewers in Persons 25-54, up +12% vs. the network's most recent topical special, Landing on a Comet: Rosetta Mission which delivered a .4 rating with an average of 339,000 viewers in Persons 25-54 on November 12, 2014.
DIRECT FROM PLUTO: THE FIRST ENCOUNTER provided Science Channel viewers with the very first close-up images of Pluto's surface and its moons with leading experts sharing their insight. The special was produced for Science Channel by Canada's Exploration Production Inc. (EPI). Discovery Canada. For Discovery Canada, executive producer is Kelly McKeown and producer and director is Shelley Ayres. For Science Channel, Joshua C. Berkley is executive producer and Lindsey Foster Blumberg is producer. Bernadette McDaid is vice president of production.
Source: Nielsen. L+3 data stream for demos cited, 6/27/05 - 7/15/15. Percent changes based on demo delivery (000)s.
About Science Channel
Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach nearly 80 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.
Communications Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.