or


[07/24/15 - 08:28 AM]
ABC's "Rookie Blue" Grows 14% to Earn a New Season High in Adults 18-49
ABC spins the numbers for Thursday, July 23.

[via press release from ABC]

ABC's Rookie Blue Builds 14% to a Season High in AD18-49

The Astronaut Wives Club (8-9pm - 3.8 million and 0.6/3 in AD18-49): ABC freshman drama The Astronaut Wives Club (3.8 million) took 2nd in the 8 o'clock hour among Total Viewers, outdrawing NBC's Food Fighters by 9% (3.5 million) and Fox's Boom! by 73% (2.2 million).

· In the most recent round of Live + 7 Day numbers (for 7/2/15), The Astronaut Wives Club surged +57% over its L+SD Adult 18-49 rating.

Mistresses (9-10pm - 2.9 million and 0.7/3 in AD18-49): At 9pm, ABC's Mistresses held steady with its week-ago Fast Affiliate Adult 18-49 rating (0.7/3 vs. 0.8/3), which adjusted up 1-tenth in the Nationals.

· Mistresses continued to deliver increasing playback gains in the most recent round of L+7 data, spiking +100% in week 3 among Adults 18-49 over its L+SD rating, compared to +71% for the prior week and +56% for its season premiere.

Rookie Blue (10-11pm - 3.8 million and 0.8/3 in AD18-49): Building on its lead-in at 10pm, ABC's Rookie Blue grew week to week in Total Viewers (+3% - 3.8 million vs. 3.7 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3), hitting a season high with young adults.

· Last week's episode of Rookie Blue (on 7/16/15) scored its biggest-ever Live + 3 playback increase among Adults 18-49, spiking +71% over its L+SD rating. In fact, the ABC drama increased its playback growth for the 2nd consecutive week (+43% to +57% to +71%). With last Thursday's telecast (+71%) and this season's premiere (+67%), Rookie Blue has delivered its two largest-ever L+3 lifts in just the last 4 weeks.

Quick Take for Thursday, July 23, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "The Astronaut Wives Club" Takes 2nd in Viewers at 8pm

"Mistresses" Delivers Increasing TV Playback Gains, Doubling its Rating in L+7

ABC's "Rookie Blue" Grows 14% to Earn a New Season High in Adults 18-49

Thursday (07/23/15) - ABC Total Viewer and Adult 18-49 Projections

"AWC": Live + 3 = 5.6 million/0.9 rating and Live + 7 = 6.1 million/1.0 rating

"Mistresses": Live + 3 = 4.5 million/1.1 rating and Live + 7 = 4.8 million/1.1 rating

"Rookie Blue": Live + 3 = 5.4 million/1.1 rating and Live + 7 = 5.7 million/1.2 rating

Live + Same Day Results:

"The Astronaut Wives Club" (8:00-9:00 p.m. - 3.8 million and 0.6/3 in AD18-49):

ABC freshman drama "The Astronaut Wives Club" (3.8 million) took 2nd in the 8 o'clock hour among Total Viewers, outdrawing NBC's "Food Fighters" by 9% (3.5 million) and Fox's "Boom!" by 73% (2.2 million).

· In the most recent round of Live + 7 Day numbers (for 7/2/15), "The Astronaut Wives Club" surged +57% over its L+SD Adult 18-49 rating.

"Mistresses" (9:00-10:00 p.m. - 2.9 million and 0.7/3 in AD18-49):

At 9:00 p.m., ABC's "Mistresses" held steady with its week-ago Fast Affiliate Adult 18-49 rating (0.7/3 vs. 0.8/3), which adjusted up 1-tenth in the Nationals.

· "Mistresses" continued to deliver increasing playback gains in the most recent round of L+7 data, spiking +100% in week 3 among Adults 18-49 over its L+SD rating, compared to +71% for the prior week and +56% for its season premiere.

"Rookie Blue" (10:00-11:00 p.m. - 3.8 million and 0.8/3 in AD18-49):

Building on its lead-in at 10:00 p.m., ABC's "Rookie Blue" grew week to week in Total Viewers (+3% - 3.8 million vs. 3.7 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3), hitting a new season high with young adults.

· Last week's episode of "Rookie Blue" (on 7/16/15) scored its biggest-ever Live + 3 playback increase among Adults 18-49, spiking +71% over its L+SD rating. In fact, the ABC drama increased its playback growth for the 2nd consecutive week (+43% to +57% to +71%). With last Thursday's telecast (+71%) and this season's premiere (+67%), "Rookie Blue" has delivered its two largest-ever L+3 lifts in just the last 4 weeks.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/23/15.





  [july 2015]  
S
M
T
W
T
F
S
   


· ASTRONAUT WIVES CLUB, THE (ABC)
· BOOM! (FOX)
· FOOD FIGHTERS (NBC)
· MISTRESSES (ABC)
· ROOKIE BLUE (ABC)





most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.