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[08/10/15 - 11:54 AM]
ABC Family's "Baby Daddy" Delivers 2-Year Season Finale Highs in Total Viewers and Target Demographics
ABC Family further spins the numbers for Wednesday, August 5.
[via press release from ABC Family]

Live + 3 Ratings Highlights for Wednesday, August 5, 2015

"Baby Daddy" Sets 2-Year Season-Finale High in Total Viewers, Viewers 12-34 and Target Female Demographics; Is ABC Family's #1 Comedy Series in Adults 18-34

"Baby Daddy" (Wed., 8:31-9:02 p.m.)

In its summer finale, ABC Family's "Baby Daddy" delivered 2-year finale highs in Total Viewers (1.293 million), Viewers 12-34 (668,000/0.7 rating) and target Women 18-34 (394,000/1.2 rating) and Female 12-34 (567,000/1.2 rating) demographics - since 9/4/13 - sweeping its cable-TV time period in the core measures.

· Launch to date, "Baby Daddy" is ABC Family's #1 comedy of all time in Adults 18-34 (548,000/0.8 rating) and the #2 comedy in the network's history in Adults 18-49 (814,000/0.6 rating), Viewers 12-34 (723,000/0.8 rating), Women 18-34 (416,000/1.2 rating) and Females 12-34 (563,000/1.2 rating).

· For the season, "Baby Daddy" ranked as cable TV's #1 series on Wednesdays at 8:30 p.m. across Adults 18-34, Viewers 12-34 and key female demos, and was the #1 original cable-TV series in the half hour in Adults 18-49.

· "Baby Daddy" built by substantial double digits in L+3 versus L+SD delivery for the season across all categories, including Total Viewers (+56% - 1.204 million vs. 773,000), Adults 18-34 (+70% - 478,000 vs. 281,000), Adults 18-49 (+63% - 719,000 vs. 442,000) and Viewers 12-34 (+69% - 626,000 vs. 370,000).

Source: NTI, U.S. 8/5/15, Live + 3 Day ratings. Summer 15: 6/3/15-8/5/15 vs. prior seasons. "Baby Daddy": 6/20/12-8/5/15, 68 episodes.





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