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[08/11/15 - 08:48 AM]
"Ninja Warrior" Delivers a Series Record in Total Viewers, Is the #1 Show of the Night in 18-49 and Total Viewers
NBC spins the numbers for Monday, August 10.

[via press release from NBC]

'NINJA WARRIOR' DELIVERS A SERIES RECORD IN TOTAL VIEWERS, IS THE #1 SHOW OF THE NIGHT IN 18-49 AND TOTAL VIEWERS

'RUNNING WILD' GROWS FOR A THIRD-STRAIGHT WEEK TO ITS TOP 18-49 AND TOTAL-VIEWER RESULTS SINCE AUG. 11, 2014

NBC WINS MONDAY AMONG THE BIG 4 IN ALL KEY MEASURES (INCLUDING A TIE IN WOMEN 18-34), WINS 6 OF 6 HALF-HOURS IN ADULTS 18-49

Monday Primetime Results:

· "American Ninja Warrior" (2.0/7 in 18-49, 7.0 million viewers overall from 8-10:01 p.m. ET) is delivering a series record in total viewers (6.999 million, edging the prior record, 6.990 million on June 8).

· "American Ninja Warrior" ranks as the #1 show of the night on the Big 4 in adults 18-49, total viewers and other key demos, running up +5% versus the show's 1.9 rating of the prior two weeks and up +7% week to week in total viewers (6.999 million vs. 6.515 million).

· Heading into last night, "American Ninja Warrior" was up +10% summer to date versus one year ago in 18-49 (2.2 vs. 2.0, "most current") and up +23% or 1.3 million persons in total viewers (7.1 million vs. 5.8 million).

· "American Ninja Warrior" will add substantial viewership via time-shifting -- Last week's "American Ninja Warrior" grew by +11% in 18-49 rating going from "live plus same day" to "live plus three day" Nielsens (from a 1.88 rating to a 2.07) and by 580,000 viewers overall (from 6.5 million to 7.1 million).

· "Running Wild with Bear Grylls" (1.4/5 in 18-49, 4.0 million viewers overall from 10:01-11 p.m. ET) grew in 18-49 and total viewers for a third straight week (1.1 to 1.2 to 1.3 to 1.4 from July 20 to Aug. 10 in 18-49 and 3.3 million to 3.6 million to 3.8 million to 4.0 million in total viewers). "Running Wild" ranked #1 in last night's time period among ABC, CBS and NBC in all key demographics.

· "Running Wild" hit season highs in 18-49 and total viewers, growing +8% week to week in 18-49 (1.4 vs. 1.3) and +6% in total viewers (4.007 million vs. 3.784 million), scoring the show's top results since Aug. 11, 2014 (1.5 in 18-49, 4.5 million in total viewers).

· With an episode featuring Michelle Rodriguez, "Running Wild" matched the show's second-highest rating to date (behind only the 1.5 on Aug. 11, 2014)

· "Running Wild with Bear Grylls" will add significant viewership via time-shifting -- last week's "Running Wild" increased by +12% in 18-49 going from L+SD to L+3 (1.33 to 1.48). In total viewers, "The Island" grew by 426,000 persons (from 3.8 million to 4.2 million).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "CBS Summer Showcase," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "CBS Summer Showcase," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.2/1 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





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· AMERICAN NINJA WARRIOR (NBC)
· RUNNING WILD WITH BEAR GRYLLS (NGC)





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