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[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.
[via press release from CBS]

WITH LIVE +7-DAY PLAYBACK, CBS WIDENS ITS PREMIERE WEEK LEAD OVER ITS NEAREST COMPETITOR TO +2.5 MILLION VIEWERS

Network's Nightly Primetime Average Audience Soars to 13.2 Million Viewers

"The Big Bang Theory" and "NCIS" Both Pass "Sunday Night Football" to Finish as Premiere Week's Top Two Broadcasts in Viewers

CBS Has Five Series Posting 7-Day Lifts Over 4 Million Viewers

Freshman Drama "Limitless" Adds +4.4 Million Viewers

"Life in Pieces" (+2.2m) Finishes as Premiere Week's Top New Comedy

"NCIS: Los Angeles" Jumps +83% in Adults 18-49 Lift

CBS widened its premiere week lead over its nearest competitor to +2.5 million viewers as the Network's nightly prime time average audience soared to 13.2 million viewers, according to Nielsen live +7-day ratings for the week of Sept. 21-28.

With live +7-day lift, CBS's live plus same day ratings increased +21% in viewers (13.18m from 10.94m, +2.24m), +24% in adults 18-49 (3.1 from 2.5, +0.6) and +25% in adults 25-54 (4.0 from 3.2, +0.8).

L+7 L+SD Lift

CBS 13.18m 10.94m +2.24m

NBC 10.67m 8.94m +1.74m

ABC 9.18m 6.94m +2.25m

FOX 5.69m 4.21m +1.48m

With L+7 lift added, THE BIG BANG THEORY (23.73m) and NCIS (22.47m) both surpassed "Sunday Night Football" (22.16m) as premiere week's top two programs in viewers.

THE BIG BANG THEORY (+5.52m, +30%), LIMITLESS (+4.40m, +45%), NCIS (+4.28m, +24%), BLUE BLOODS (+4.26m, +42%) and SCORPION (+4.04m, +36%) all jumped more than +4 million viewers with 7-day viewing.

CBS had nine additional programs exceed lifts of +3 million viewers, more than any other network.

LIFE IN PIECES (13.50m from 11.28m, +20%) was the #1 new comedy, while LIMITLESS (14.26m from 9.86m, +45%) was the #2 new drama. Among adults 18-49, NCIS: LOS ANGELES soared +83% with 7-day lift (2.2 from 1.2).





  [october 2015]  
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· 48 HOURS (CBS)
· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· BIG BROTHER (CBS)
· BLUE BLOODS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· HAWAII FIVE-0 (CBS)
· LIFE IN PIECES (CBS)
· LIMITLESS (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NCIS: NEW ORLEANS (CBS)
· SCORPION (CBS)
· SURVIVOR (CBS)
· THURSDAY NIGHT FOOTBALL (AMAZON)




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