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[11/01/15 - 10:29 AM]
Encore Telecast of "Saturday Night Live," With Host Amy Schumer, Equals Its Best 18-49 Rating in the Local People Meters for a Rebroadcast Since May
NBC spins the numbers for Saturday, October 31.
[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday night:

· An encore telecast of "Saturday Night Live," with host Amy Schumer and musical guest The Weeknd (3.0/7 in metered-market households, 1.2/6 in adults 18-49 in the local people meters) equaled the best 18-49 rating in the local people meters for an "SNL" rebroadcast since May.

· In the 25 markets with local people meters, the 1.2 for last night's "Saturday Night Live" matched the show's top rating for an encore since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars).

· Versus last season's second "SNL" encore, last night's rebroadcast grew by +7% in metered-market households (3.0 vs. 2.8) and was even in 18-49 in the local people meters (1.2 vs. 1.2).

· Note that "SNL" adds significant viewership via time-shifting, growing by +52% going from "live plus same day ratings" to "live plus seven day" rating with originals so far this season in adults 18-49 (from a 1.67 rating to a 2.54).

Saturday Primetime Results:

· "Dateline Saturday Night Mystery" (0.6/2 in 18-49, 3.9 million viewers overall from 8-10 p.m. ET) grew from its first half-hour to its fourth by +40% in adults 18-49 (from a 0.5 rating to a 0.7), +43% in adults 25-54 (0.7 to 1.0) and +36% or 1.2 million persons in total viewers (3.2 million to 4.4 million).

· An encore telecast of "SNL Halloween" (0.7/3 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET) retained 100% of the prior week's "Saturday Night Live" rating in this time period and grew +6% in total viewers (3.052 million vs. 2.881 million), making this the most-watched "SNL" encore in the 10 p.m. hour since Oct. 3 (3.5 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
· SATURDAY NIGHT LIVE (NBC)




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