HALLMARK CHANNEL CELEBRATES A SUCCESSFUL NEW YEAR WITH THE PREMIERE OF "WHEN CALLS THE HEART: NEW YEAR'S WISH"
THE NETWORK CONTINUES ITS WINNING STREAK AS MOST-WATCHED ON CABLE FOR 8 CONSECUTIVE WEEKENDS
The Debut Precedes the Third Season Premiere of When Calls The Heart in February
Hallmark Channel gave dedicated When Calls the Heart fans a festive treat with the Saturday, December 26th special event, When Calls the Heart: New Year's Wish, which garnered a 2.1 HH rating and 2.5 million total viewers. The premiere became the #1 rated program of the day, excluding sports, and made network history by becoming the highest-rated and most-watched When Calls the Heart debut among HHs and key demographics. Additionally, When Calls the Heart: New Year's Wish was the #1 Tweeted movie of the week across cable and broadcast.
Elevated by the premiere, Hallmark Channel became the top-rated and most-watched cable network for the entire weekend among HHs in Total Day and has remained the most-watched cable network among HHs for 8 consecutive weekends.
The third season of Hallmark Channel's original primetime series, When Calls the Heart, officially kicks off in February 2016. Please see here for more information on When Calls the Heart: New Year's Wish.
Source: Nielsen, December 21-27, 2015; Nielsen Social Guide Twitter TV Ratings.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Good Witch and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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