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[02/05/16 - 08:37 AM]
ABC's "Madoff" Mini-Series Closes with Solid Numbers on Thursday
ABC spins the numbers for Thursday, February 4.
[via press release from ABC]

ABC's Madoff Closes with Solid Numbers on Thursday - After the Fall Special Wins the 10pm Hour over CBS and NBC Dramas

Madoff - Part 2 (8-10pm - 6.7 million and 1.0/3 in AD18-49): Opposite all-original sweep competition from 8-10pm (CBS' comedy block/Fox's American Idol/NBC's dramas), Part 2 of ABC's original movie Madoff delivered the net's best numbers in the 2-hour time period since its high-rated New Year's Eve coverage (12/31/15) with Total Viewers (6.7 million), Adults 25-54 (1.5/4) and Adults 18-49 (1.0/3). And excluding New Year's Eve, it was ABC's strongest performance in the slot in nearly 3 months - since 11/19/15.

· Madoff - Part 2 built from its first to second hour in Total Viewers (6.6 million to 6.7 million), Adults 18-49 (1.0/3 to 1.1/3) and Adults 25-54 (1.4/4 to 1.6/4).

Madoff: After the Fall (10-11pm - 6.7 million and 1.2/4 in AD18-49): In the 10pm hour, the ABC special Madoff: After the Fall built on its lead-in with key Adults and won its hour over CBS' Elementary and NBC's Shades of Blue in Total Viewers (6.7 million), Adults 25-54 (1.7/5) and Adults 18-49 (1.2/4). Like its lead-in, Madoff: After the Fall earned ABC's best results in the time period since November (11/19/15), excluding New Year's Eve.

Quick Take for Thursday, February 4, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's "Madoff" Mini-Series Closes with Solid Numbers on Thursday

ABC's "Madoff: After the Fall" Wins Thursday's 10 p.m. Hour, Beating February Sweep Episodes of CBS' "Elementary" and NBC's "Shades of Blue"

Thursday (02/04/16) - ABC Total Viewer and Adult 18-49 Projections:

"Madoff-Pt 2": L3 = 7.5 million/1.2 rating and L7 = 7.7 million/1.3 rating

"Madoff: After the Fall": L3 = 7.5 million/1.4 rating and L7 = 7.7 million/1.5 rating

Live + Same Day Results:

"Madoff - Part 2" (8:00-10:00 p.m. - 6.7 million and 1.0/3 in AD18-49):

Opposite all-original series sweep competition from 8:00-10:00 p.m. (CBS' comedy block/Fox's "American Idol"/NBC's dramas), Part 2 of ABC's original movie "Madoff" delivered the Net's best numbers in the 2-hour time period since its high-rated New Year's Eve coverage (12/31/15) with Total Viewers (6.7 million), Adults 25-54 (1.5/4) and Adults 18-49 (1.0/3). And excluding New Year's Eve, it was ABC's strongest performance in the slot in nearly 3 months - since 11/19/15.

· "Madoff - Part 2" built from its first to second hour in Total Viewers (6.6 million to 6.7 million), Adults 18-49 (1.0/3 to 1.1/3) and Adults 25-54 (1.4/4 to 1.6/4).

"Madoff: After the Fall" (10:00-11:00 p.m. - 6.7 million and 1.2/4 in AD18-49):

In the 10:00 p.m. hour, the ABC special "Madoff: After the Fall" built on its lead-in with key Adults and won its hour over CBS' "Elementary" and NBC's "Shades of Blue" in Total Viewers (6.7 million), Adults 25-54 (1.7/5) and Adults 18-49 (1.2/4). Like its lead-in, "Madoff: After the Fall" earned ABC's best results in the time period since November (11/19/15), excluding New Year's Eve.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Ratings for 02/04/16.

ABC's Madoff Movie Delivers an Upscale Audience

Based on Nielsen's just released Adult 18-49 ratings in Homes with $100K+ annual income (L+SD for 2/3/16), ABC's Madoff Part 1 delivered a 1.5 rating, 25% higher than its 1.2 Total U.S. rating (Index of 125). And Madoff was 33% higher than its Total U.S. number (Index of 133) among Adults 18-49 in Homes with $200K+ annual income, rising to a 1.6 rating.

· With an Upscale Index of 125, Madoff-Part 1 emerged as Wednesday's #1 broadcast program among Adults 18-49 in Homes with $100K+ Annual Income. With an Index of 133, the movie was the #2 broadcast of the night among $200K+ Annual Income Adults 18-49.

· Based on Upscale Adult 18-49 Ratings, the movie jumped up to rank as the 4th-highest-rated show of the night with $100K+ Adults 18-49 (1.5 rating-tie) and $200K+ Adults 18-49 (1.6 rating), after tying for #7 on the night in the Total U.S. ratings (1.2 rating).





  [february 2016]  
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· AMERICAN IDOL (ABC)
· ELEMENTARY (CBS)
· MADOFF (ABC)
· SHADES OF BLUE (NBC)




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