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[02/25/16 - 08:32 AM]
ABC Finishes No. 1 on the First Three Wednesdays of the February Sweep for the First Time in 20 Years Among Adults 18-49
ABC spins the numbers for Wednesday, February 24.

[via press release from ABC]

ABC is #1 for 3rd Straight Wednesday with Gains for Modern, black-ish and American Crime

ABC Wednesday Prime (8-11pm - 5.8 million and 1.7/6 in AD18-49): ABC ranked #1 on Wednesday for the 3rd week running in Adults 18-49 (1.7/6 - tied w/CBS and Fox). In fact the Net finished #1 on the first 3 Wednesdays of the February sweep for the first time in 20 years - since Feb 1996. ABC's Wednesday lineup gained 6% week to week with young adults.

· ABC's Modern Family (2.5/8) once again outdelivered Fox's American Idol (+19% - 2.1/7) and CBS' Survivor (+25% - 2.0/7) on the night to stand as Wednesday's #1 TV show for its 4th consecutive original in Adults 18-49.

The Middle/The Goldbergs (8-9pm - 6.8 million and 1.9/6 in AD18-49): Steady week to week from 8-9pm, ABC's The Middle and The Goldbergs (1.9/6) ran neck-and-neck in the hour with CBS' Survivor (2.0/7) and Fox's American Idol (2.1/7), while outdelivering its scripted competition by 90% on NBC (1.0/4 for The Mysteries of Laura).

Modern Family/black-ish (9-10pm - 7.1 million and 2.2/7 in AD18-49): ABC took first place in the 9pm hour in Adults 18-49 with Modern Family and black-ish, leading by 22% over its closest competition (2.2/7 vs. 1.8/6 - CBS' Criminal Minds). In addition, ABC's comedies towered over Fox's Idol-fueled Hell's Kitchen in the hour (+69% - 2.2/7 vs. 1.3/4).

· At 9pm, Modern Family was up week to week in Total Viewers (+7%) and Adults 18-49 (+4%), drawing its largest overall audience in 5 weeks - since 1/13/16. In the 9:30pm half-hour, black-ish grew week to week in Total Viewers (+9%) and Adults 18-49 (+6%), posting its best results since mid-January - since 1/6/16 and 1/13/16, respectively.

American Crime (10-11pm - 3.5 million and 0.9/3 in AD18-49): In the 10 o'clock hour, ABC's American Crime rose week to week in Live + Same Day Total Viewers (+9% - 3.5 million vs. 3.2 million) and Adults 18-49 (+13% - 0.9/3 vs. 0.8/3) to its biggest overall audience in 3 weeks - since 2/3/16. Increasing TV Playback: In the most recent round of L+7 data (w/o 2/1/16), ABC's American Crime nearly doubled (+88%) its L+SD Adult 18-49 rating (0.8 to 1.5 in L+7) to deliver an all-time playback high.

ABC's black-ish Dominates Twitter with its Larget-Ever Tweet Tally

ABC's black-ish dominated Twitter last night with a special episode covering police brutality.

· The episode saw the highest number of tweets the series has ever earned, drawing 90.3K tweets - up +2541% from last week's episode (3,420 tweets).

Rank Network(s) Program 2/24/2016
1 ABC Black-ish 90,309
2 FOX American Idol 70,227
3 CW Supernatural 51,536
4 CW Arrow 45,637
5 NBC Law & Order: SVU 17,806
6 NBC Chicago PD 15,607
7 ABC American Crime 15,588
8 CBS Survivor 14,081
9 NBC The Mysteries of Laura 7,651
10 CBS Criminal Minds 7,392
11 CBS Code Black 6,266
12 FOX Hell's Kitchen 4,669
13 ABC Modern Family 2,447
14 ABC The Goldbergs 1,354
15 ABC The Middle 809

Source: Nielsen Socialguide 2/24/16, Total Tweets +/- 3hrs during telecast.

Quick Take for Wednesday, February 24, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC Finishes No. 1 on the First Three Wednesdays of the February Sweep for the First Time in 20 Years Among Adults 18-49

"Modern Family" Grows and Ranks as Wednesday's No. 1 TV Show in Adults 18-49 for its 4th-Consecutive First-Run Broadcast

ABC's "black-ish" Builds to Its Highest Numbers Since Mid-January

"American Crime" Adds L+SD Viewers and Adults 18-49 While Spiking 88% in the Most Recent L+7 Ratings to Its Best-Ever Playback Lift

Wednesday (02/24/16) - ABC Total Viewer and Adult 18-49 Projections:

"The Middle": L3 = 9.2 million/2.4 rating, L7 = 9.9 million/2.5 rating and MP+35 = 3.0 rating

"The Goldbergs": L3 = 8.7 million/2.5 rating, L7 = 9.4 million/2.7 rating and MP+35 = 3.2 rating

"Modern Family": L3 = 12.2 million/3.7 rating, L7 = 13.7 million/4.1 rating and MP+35 = 5.8 rating

"black-ish": L3 = 9.2 million/2.7 rating, L7 = 9.9 million/2.9 rating and MP+35 = 3.9 rating

"American Crime": L3 = 5.2 million/1.4 rating and L7 = 5.8 million/1.6 rating

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. - 5.8 million and 1.7/6 in AD18-49):

ABC ranked No. 1 on Wednesday for the 3rd week running in Adults 18-49 (1.7/6 - tied w/CBS and Fox). In fact the Net finished No. 1 on the first 3 Wednesdays of the February sweep for the first time in 20 years - since February 1996. ABC's Wednesday lineup gained 6% week to week with young adults.

· ABC's "Modern Family" (2.5/8) once again outdelivered Fox's "American Idol" (+19% - 2.1/7) and CBS' "Survivor" (+25% - 2.0/7) on the night to stand as Wednesday's No. 1 TV show for its 4th-consecutive original in Adults 18-49.

"The Middle"/"The Goldbergs" (8:00-9:00 p.m. - 6.8 million and 1.9/6 in AD18-49):

Steady week to week from 8:00-9:00 p.m., ABC's "The Middle" and "The Goldbergs" (1.9/6) ran neck-and-neck in the hour with CBS' "Survivor" (2.0/7) and Fox's "American Idol" (2.1/7) while outdelivering its nearest scripted competition by 90% (CW's "Arrow" and NBC's "The Mysteries of Laura" tied at a 1.0 rating).

"Modern Family"/"black-ish" (9:00-10:00 p.m. - 7.1 million and 2.2/7 in AD18-49):

ABC took first place in the 9:00 p.m. hour in Adults 18-49, with "Modern Family" and "black-ish" leading by 22% over its closest competition (2.2/7 vs. 1.8/6 - CBS' "Criminal Minds"). In addition, ABC's comedies towered over Fox's "Idol"-fueled "Hell's Kitchen" in the hour (+69% - 2.2/7 vs. 1.3/4).

· At 9:00 p.m., "Modern Family" was up week to week in Total Viewers (+7%) and Adults 18-49 (+4%), drawing its largest overall audience in 5 weeks - since 1/13/16. In the 9:30 p.m. half-hour, "black-ish" grew week to week in Total Viewers (+9%) and Adults 18-49 (+6%), posting its best results since mid-January - since 1/6/16 and 1/13/16, respectively.

"American Crime" (10:00-11:00 p.m. - 3.5 million and 0.9/3 in AD18-49):

In the 10 o'clock hour, ABC's "American Crime" rose week to week in Live + Same Day Total Viewers (+9% - 3.5 million vs. 3.2 million) and Adults 18-49 (+13% - 0.9/3 vs. 0.8/3) to its biggest overall audience in 3 weeks - since 2/3/16. Increasing TV Playback: In the most recent round of L+7 data (w/o 2/1/16), the ABC drama nearly doubled (+88%) its L+SD Adult 18-49 rating (0.8 to 1.5 in L+7) to deliver an all-time playback high.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/24/16.





  [february 2016]  
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· AMERICAN CRIME (ABC)
· AMERICAN IDOL (ABC)
· ARROW (CW)
· BLACK-ISH (ABC)
· CHICAGO PD (NBC)
· CODE BLACK (CBS)
· CRIMINAL MINDS (CBS)
· GOLDBERGS, THE (ABC)
· HELL'S KITCHEN (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· MYSTERIES OF LAURA, THE (NBC)
· SUPERNATURAL (CW)
· SURVIVOR (CBS)





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