or


[03/25/16 - 08:30 AM]
"Shades of Blue" Builds by 67% on Its Lead-In to Maintain 100% Week to Week In 18-49
NBC spins the numbers for Thursday, March 24.

[via press release from NBC]

"SHADES OF BLUE" BUILDS BY +67% ON ITS LEAD-IN TO MAINTAIN 100% WEEK TO WEEK IN 18-49

"SHADES" FINISHES WITHIN 0.2 OF ABC'S SERIES PREMIERE OF "THE CATCH," MOVES AHEAD IN MEN 18-49 AND MEN 25-54

"YOU, ME AND THE APOCALYPSE" EQUALS ITS 18-49 HIGH SINCE FEB. 11

LAST NIGHT'S "SHADES" IS ESTIMATED TO GROW TO A 2.3 RATING IN L+7+ALT. PLATFORMS

Thursday Primetime Results:

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

· "You, Me and the Apocalypse," 0.8 in 18-49, 3.41 million.

· "Shades of Blue," 2.3 in 18-49, 9.50 million.

"Shades of Blue" (1.0/4 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET):

· Builds on its lead-in by +67% in 18-49 (1.0 vs. 0.6) and by +70% in total viewers (5.0 million vs. 3.0 million).

· Maintains 100% week to week in 18-49 (1.0 vs. 1.0) and 99% in total viewers (5.048 million vs. 5.099 million).

· Currently reports its second-best total-viewer average in five weeks (second-best since Feb. 18, 5.3 million, trailing over that span only last week's 5.099 million), pending updates.

· Maintains its 1.0 rating in 18-49 for a fifth straight week.

· Finishes within 0.2 of ABC's series premiere of "The Catch" in adults 18-49 (1.0 vs. 1.2).

· Outrates "The Catch" in men 18-49 and men 25-54.

· Facing competition that included NCAA Basketball coverage on CBS and TBS and ABC's "Catch" premiere, and with an encore lead-in last night, continues to equal its most recent 18-49 rating to benefit from a first-run "Blindspot" lead-in (1.0 following "Blindspot's" 1.3 on Feb. 25).

· Despite the 10 p.m. hour, holds steady or grows from half-hour to half-hour in every key measure while ABC's "Catch" declined half-hour to half-hour in most categories.

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms -- "Shades of Blue" has grown by +94% in adult 18-49 rating going from L+SD to L+7 (1.24 to 2.40) and more than 4.2 million persons in total viewers (6.1 million vs. 10.3 million).

An encore telecast of "The Blacklist" (0.6/2 in 18-49, 3.0 million viewers overall from 9-10 p.m. ET):

· Improved on last week's rebroadcast by 0.1 of a point or +20% in 18-49 rating (0.6 vs. 0.5) and +9% in total viewers (2.965 million vs. 2.723 million).

"You, Me and the Apocalypse" (0.6/2 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET):

· Equaled its top rating since Feb. 11 in 18-49 (0.8)

· Delivers its #2 biggest audience in six weeks (second-best since Feb. 11, 2.967 million, trailing over that span only last week's 2.762 million)).

· Will add substantial viewership via time-shifting and alternate platforms -- "Apocalypse" has increased by +30% this season in 18-49 rating (from a 0.77 to a 1.00) and 766,000 viewers overall (3.2 million to 3.9 million) going from L+SD to L+7..

· Upscale: "Apocalypse" is capturing a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.0/3, with an encore delayed by an NCAA overrun; and ABC's "Jimmy Kimmel Live," 2.5/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/3, with an encore delayed by an NCAA overrun; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (0.7/3 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by an NCAA overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [march 2016]  
S
M
T
W
T
F
S
  


· BLACKLIST, THE (NBC)
· BLINDSPOT (NBC)
· CATCH, THE (ABC)
· SHADES OF BLUE (NBC)
· YOU, ME AND THE APOCALYPSE (NBC)





most recent ratings | view all posts
[12/05/20 - 08:02 AM]
Friday's Broadcast Ratings: CBS Dramas Return on Top in Total Viewers
The Eye also shares the adults 18-49 crown with ABC and FOX.

[12/04/20 - 08:35 AM]
Thursday's Broadcast Ratings: ABC Tops Demo Race with "Grey's Anatomy"
The network's flagship drama leads the night among adults 18-49.

[12/03/20 - 08:34 AM]
Wednesday's Broadcast Ratings: No Stopping "The Masked Singer" on FOX
The network leads the night in total viewers and adults 18-49.

[12/02/20 - 12:05 PM]
College Football Catapults Viewership Across ESPN Networks to Register Record Thanksgiving Weekend
ESPN spins the numbers for Friday, November 27 and Saturday, November 28.

[12/02/20 - 08:32 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Tops Demos for ABC
The Alphabet once again leads the night among adults 18-49 while NBC is the most-watched network.

[12/01/20 - 08:34 AM]
Monday's Broadcast Ratings: "The Disney Holiday Singalong" Sparks ABC Victory
The Alphabet wins the night among adults 18-49 while NBC is the most-watched broadcaster.

[11/30/20 - 04:00 PM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Reign for NBC
The network easily takes home top honors in total viewers and adults 18-49.

[11/28/20 - 08:32 AM]
Friday's Broadcast Ratings: "How the Grinch Stole Christmas" Leads the Night for NBC
The network tops the charts in total viewers, shares the demo crown with FOX.

[11/27/20 - 11:51 AM]
Thursday's Broadcast Ratings: "The Masked Singer" Gives FOX a Thanksgiving Boost
The network dominates the evening in both total viewers and adults 18-49.

[11/26/20 - 08:21 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "The Amazing Race"
A pair of episodes of the reality staple lead the night among adults 18-49.

[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.