[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[via press release from NBC]



Saturday Primetime Ratings:

NBC ties for #1 Saturday night among the Big 4 networks in adults 18-49, as well as men and women 18-49, adults 18-34 and adults 25-54.

"U.S. Olympic Trials: Men's Gymnastics" (0.7/3 in 18-49, 3.2 million viewers overall from 9-11 p.m. ET):

· Ties for the slot win among the Big 4 networks in adults 18-49.

· Wins the time period outright among those nets in adults 18-34.

· Scores NBC's highest 18-49 rating in the time period since May 7 (0.9 with Stanley Cup Playoffs) and generates the network's biggest overall audience in the slot since May 14 (3.308 million with "Dateline Mystery" and "SNL Vintage").

· Increases steadily throughout its two-hour time period, growing +50% from its first half-hour to its fourth in 18-49 (0.6 to 0.9) and gaining +28% in total viewers (2.8 million to 3.6 million).

"U.S. Olympic Trials: Diving" (0.4/2 in 18-49, 2.5 million viewers overall from 8-9 p.m. ET):

· Ties for #2 in the time period among the Big 4 in adults 18-49 and ranks #2 outright among those nets adults 25-54 and total viewers.

· Ties for #1 among those nets in adults 18-34, women 18-34 and women 18-49.

· Holds steady or grows half-hour to half-hour in every key measure, including gains of +25% or 0.1 of a point in adults 18-49 (0.4 to 0.5), +50% or 0.2 of a point in women 18-49 (0.4 to 0.6) and +33% or 0.2 of a point in women 25-54 (0.6 to 0.8).

· Is close to rounding up to a 0.5 (currently reporting a 0.446 in these prelim fast-affiliate ratings).

In Late-Night Metered-Market Household Averages for Saturday Night:

· An encore telecast of "Saturday Night Live," with host Matthew McConaughey and musical guest Adele, averaged a 2.6 rating, 7 share in household results from the 56 markets metered by Nielsen Media Research and a 1.0/5 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" ranks as the #1 telecast of the night on the Big 4 networks in 18-49 in the local people meters ahead of all primetime programming on those nets.

· The June 25 "SNL" is up +4% versus the show's June 2015 average in metered-market households (2.6 vs 2.5 for June 2015) and is matching the June 2015 average in 18-49 in the local people meters (1.0 vs. 1.0)

· Note that "SNL" adds significant viewership via time-shifting, with originals this past season growing by +49% going from L+SD to L+7 in adults 18-49 (1.83 to 2.72) and +2.090 million persons in total viewers (6.051 million to 8.141 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [june 2016]  


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