NICKELODEON'S "THE THUNDERMANS" CAPTURES SUPER-SIZED RATINGS
Series Posts Season High on Eve of Season Four Premiere Oct. 22
NEW YORK--Oct. 12, 2016-- The Columbus Day special one-hour episode of Nickelodeon's hit The Thundermans was the top-rated kids' show of the day, reaching a season high and besting competitive programming by triple digits in the 7-8 p.m. (ET/PT) time period. "Thundermans: Secrets Revealed" delivered a 6.5/1.1M rating with K6-11, up +18% over last year's levels. The episode also delivered 2.4 million total viewers.
Ahead of competitive programming for both the time period and the day, Nickelodeon recently marked its fifth straight quarter as the number-one kids' network, as well as holding a clean sweep of the top programming spots among kids 2-11, kids 6-11 and kids 2-5 for the most recently completed quarter. For 3Q16, The Thundermans was the top kids' show on TV for kids 2-11 and 6-11.
In the hour-long special, "Thundermans: Secret Revealed," the Villain League is determined to halt Phoebe's superhero ascension and destroy the Thundermans altogether. Max must finally choose between fighting for good with his family, or a life of evil against them. Season four of The Thundermans will debut Saturday, Oct. 22, at 8 p.m. (ET/PT) with a special Halloween-themed episode, "Happy Heroween."
The Thundermans follows a pair of superhero twins, Phoebe (Kira Kosarin) and Max Thunderman (Jack Griffo), with opposite personalities, who must navigate their way through school, friends and a family of extraordinary superheroes, all while keeping their true identities a secret.
Nickelodeon, now in its 37th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).