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[01/21/17 - 08:20 AM]
"Grimm" Maintains 100% Week to Week in 18-49 and 99.7% in Total Viewers
NBC spins the numbers for Friday, January 20.
[via press release from NBC]

Friday Primetime Ratings:

"Grimm" (0.8/3 in 18-49, 4.2 million viewers overall from 8-9 p.m. ET):

· Is close to rounding up to a 0.9 (currently reporting a 0.84 in these preliminary fast-affiliate ratings).

· Is currently maintaining 100% week to week in 18-49 (0.8 vs. 0.8) and 99.7% in total viewers (4.230 million vs. 4.241 million).

· Maintains 100% of what the show was averaging at the end of last season during the May sweep in 18-49 (0.8 vs. 0.8) and grows +11% in total viewers (4.230 million vs. 3.822 million).

· Increases +16% versus last season's third episode in total viewers (4.230 million vs. 3.658 million at 9 p.m. on Nov. 13, 2015).

· Will add substantial viewership via time-shifting - last season "Grimm" first-runs grew by +89% in 18-49 rating (from a 0.89 to a 1.68) and +2.3 million viewers overall (4.0 million to 6.3 million) going from L+SD to L+7.

"Emerald City" (0.7/3 in 18-49, 2.8 million viewers overall from 9-10 p.m. ET):

· Retains 88% of its lead-in in adults 18-49 (0.7 vs. 0.8) and 100% in adults 18-34 and men 18-34.

· Retains 88% week to week in 18-49 (0.7 vs. 0.8)

· Will increase substantially via time-shifting - last week's "Emerald City" grew by +61% in 18-49 (0.79 to 1.27) and +1.4 million viewers overall (3.2 million to 4.6 million) going from L+SD to L+3 Nielsens.

"Dateline NBC" (0.8/3 in 18-49, 1.0 in adults 25-54, 3.0 million viewers overall from 10-11 p.m. ET):

· Grows +14% week to week in 18-49 (0.8 vs. 0.7) and maintains 100% in adults 25-54 (1.0 vs. 1.0).

· Despite the 10 p.m. hour, maintains or increases its rating half-hour to half-hour in every key ratings measure, including an increase of +10% in adults 25-54 (1.0 to 1.1).

· Will add substantial viewership via time-shifting - "Dateline" is growing by +31% this season in 18-49 rating (from a 1.00 to a 1.31) and +1.2 million viewers overall (5.0 million to 6.2 million) going from L+SD to L+7.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/5; "Late Show with Stephen Colbert," 2.9/7; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.5/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [january 2017]  
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· DATELINE NBC (NBC)
· EMERALD CITY (NBC)
· GRIMM (NBC)




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