[02/06/17 - 01:26 PM]
Freeform's #1 Telecast of 2017, "The Fosters" Scores Its Best Premiere Ratings in Nearly 2 Years in Key Target 18-34 Demographics
Freeform further spins the numbers for Tuesday, January 31.

[via press release from Freeform]



The winter season premiere of the award-winning, critically acclaimed "The Fosters" (January 31, 2017, 8:00 p.m. EST) on Freeform soared in the Live + 3 preferred viewing ratings stream for its best season premiere in one and a half years in Adults 18-34 (535,000/0.8 rating) and Women 18-34 (431,000/1.3 rating), for its No. 2 telecast overall since its cliff-hanger summer 2015 finale in the key target demographics - since 6/8/15 and 8/17/15, respectively.

Impressively, the "The Fosters" premiere ranked as the network's No. 1 telecast of 2017 to date across Adults 18-34, Women 18-34, Women 18-49 (616,000/1.0 rating), Viewers 12-34 (708,000/0.8 rating) and Females 12-34 (583,000/1.3 rating), and its No. 1 series telecast in Adults 18-49 (795,000/0.6 rating).

· Competitively, "The Fosters" ranked as Tuesday's No. 1 telecast in Females 12-34, the No. 1 scripted cable TV telecast in Women 18-34 and the No. 1 original scripted cable TV telecast in Viewers 12-34 (708,000/0.8 rating). The debut was also the No. 1 cable TV telecast in the 8 o'clock hour in Women 18-49 and was the No. 1 original cable TV telecast in Adults 18-49.

· Powered by its gripping, ever-compelling story lines, "The Fosters" was the day's No. 2 most social TV series with 323,000 engagements across Twitter, Instagram, Facebook and Tumblr.

· "The Fosters" posted growth over its summer 2016 premiere among target categories including by +3% in Total Viewers (1.492 million vs. 1.397 million), by +21% in Adults 18-34 (535,000 vs. 442,000) and by +9% in Viewers 12-34 (708,000 vs. 650,000).

· In Live + 3 day versus Live + Same Day ratings, "The Fosters" surged by double digits across target demographics including by +52% in Total Viewers (1.4 million vs. 919,000), by +54% in Adults 18-34 (535,000 vs. 347,000) by +53% in Adults 18-49 (795,000 vs. 522,000) and by +55% in Viewers 12-34 (708,000 vs. 457,000).

About Freeform

Part of the Disney|ABC Television Group, Freeform connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

Source: NTI, Live + 3 U.S. ratings: 1/31/17. Social Media Sources: ListenFirst.

  [february 2017]  


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