THE 50TH SEASON PREMIERE OF "60 MINUTES" IS SUNDAY'S #1 NON-SPORTS BROADCAST
The CBS Newsmagazine Is Nielsen's #3 Program for the Week,
Posts Gains in Viewers and Key Demos over 2016's Season Premiere
60 MINUTES' 50th anniversary season premiere was among the most watched primetime programs in America for the week and the most watched non-sports program on Sunday, Sept. 24. The CBS News magazine drew 14.83 million viewers to land at #3 among all primetime programs for the week, according to Nielsen live plus same day ratings for Sept. 24.
The broadcast also saw increases in the key demos over last season's premiere on the same night. Sunday's 60 MINUTES was up +6% in adults 25-54 (3.7/11 from 3.5/09), +4% in adults 18-49 (2.7/10 from 2.6/08) and added +470,000 viewers (from 14.36m, +3%).
The 50th season premiere of 60 MINUTES featured Scott Pelley's story about the effect future hurricanes could have on U.S. cities, Lesley Stahl's interview with Sen. John McCain and Oprah Winfrey's debut 60 MINUTES report on a divided America.
Jeff Fager is the executive producer of 60 MINUTES, America's #1 news program.
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