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[10/20/17 - 08:42 AM]
"Will & Grace" Is the #1 Entertainment Show of the Night in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 19.

[via press release from NBC]

"WILL & GRACE" IS THE #1 ENTERTAINMENT SHOW OF THE NIGHT IN 18-49 AND TOTAL VIEWERS, RETAINS 100% OF LAST WEEK'S FAST-AFFIL 1.7 IN 18-49

"WILL & GRACE" IS UP +55% VS. NBC'S NON-SPORTS TIMESLOT AVERAGE LAST SEASON, ALSO UP +55% VS. LAST NIGHT'S LEAD-IN

NBC IS THE NIGHT'S #1 NON-SPORTS NETWORK IN 18-49 AND TOTAL VIEWERS

DESPITE COMPETITION IN THE CHICAGO MARKET FROM THE DODGERS-CUBS SERIES-ENDING PLAYOFF GAME, "CHICAGO FIRE" IS THE #1 ENTERTAINMENT PROGRAM AT 10 P.M., MAINTAINS 100% WEEK TO WEEK

"SUPERSTORE" HOLDS 100% OF LAST WEEK'S RATING DESPITE SPECIAL "GREAT PUMPKIN" COMPETITION

Thursday Primetime Ratings:

NBC is the #1 non-sports network of the night in 18-49 and total viewers, led by the #1 entertainment show of the night in both measures, "Will & Grace."

"Will & Grace" (1.7/6 in 18-49, 6.5 million viewers overall from 9-9:31 p.m. ET):

· Is up +55% vs. NBC's non-sports average in the slot last season in 18-49 (1.7 vs. 1.1).

· Is also up +55% vs. last night's lead-in in 18-49 (1.7 vs. 1.1).

· Is the #1 entertainment show of the night in 18-49 and total viewers.

· Beats "Scandal" by +42 in 18-49 (1.7 vs. 1.3) to rank as the half-hour's #1 entertainment program.

· Maintains 100% of last week's 1.7 in these prelim fast-affiliate ratings and is running within 0.1 of a rating point of last week's 1.8 in official nationals.

· In total viewers, is retaining 99% of last week's 6.593 million in fast-affiliate ratings and 97% of last week's 6.719 million in official nationals.

· Will grow dramatically via time-shifting and VOD:

· Last week's "Will & Grace" increased by +66% in 18-49 (1.76 to 2.93) and +3.0 million viewers overall (6.7 million to 9.7 million) going from L+SD to L+3 Nielsens.

· Those were the biggest L+3 lift of the night in 18-49 rating.

· L+7: "Will & Grace" has grown by +74% in 18-49 rating this past season going from L+SD to L+7 (2.50 to a 4.36) and +5.0 million viewers overall (8.7 million to 13.7 million).

· With the addition of projected non-linear ratings, the L+7 average increases to a 5.05.

· Upscale: "Will & Grace" is delivering a strong upscale audience, indexing at a 138 among adults 18-49 living in homes with $100K+ incomes

"Great News" (0.8/3 in 18-49, 3.8 million viewers overall from 9:31-10 p.m. ET):

· Is close to rounding up to a 0.9 (currently reporting a 0.846 in these prelim fast-affiliate ratings).

· Is currently running within 0.2 of last week's rating in 18-49 (0.8 vs. 1.0, which matched the show's highest rating ever for a non-premiere episode) and is retaining 89% week to week in total viewers (3.775 million vs. 4.226 million, a series high excluding premieres).

· Is currently up +13% versus what the show was averaging at the close of last season in 18-49 (0.8 vs. 0.7 for its last four episodes of Season 1 on May 16 and 23) and up +26% in total viewers (3.775 million vs. 3.001 million).

· Upscale: "Great News" is generating a strong upscale audience, indexing at a 126 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Chicago Fire" (1.1/4 in 18-49, 6.3 million viewers overall from 10-11 p.m. ET):

· Is the hour's top entertainment program in 18-49 and total viewers.

· On a night of high-rated competition from the Dodgers-Cubs series-ending baseball playoff game (particularly impacting Chicago, a key market for "Chicago Fire"), as well as the NFL, retains 100% of last week's rating in 18-49 (1.1 vs. 1.1) and grows +3% in total viewers (6.322 million vs. 6.157 million).

· Tops "How to Get Away With Murder" by a margin of +22% in 18-49 (1.1 vs. 0.9) and +2.7 million persons or +77% in total viewers (6.322 million vs. 3.575 million).

· Grows +22% versus NBC's non-sports average in the slot last season in 18-49 (1.1 vs. 0.9, L+SD) and +31% in total viewers (6.322 million vs. 4.824 million).

· Is the #2 entertainment show of the night in total viewers, behind only "Will & Grace."

· Will increase substantially via time-shifting and VOD:

· Last week's "Fire" grew by +67% in 18-49 (1.12 to 1.87) and +3.1 million viewers overall (6.2 million to 9.3 million) going from L+SD to L+3.

· It was the biggest L+3 lift of the night in total viewers.

· L+7: This season, "Chicago Fire" is increasing by +88% in 18-49 rating (from a 1.31 to a 2.46) and +4.2 million viewers overall (6.7 million to 10.9 million) going from L+SD to L+7.

· With the addition of projected non-linear ratings, the L+7 figure increases to a 2.81.

"Superstore" (1.1/4 in 18-49, 4.2 million viewers overall from 8-8:30 p.m. ET):

· Maintains 100% week to week in 18-49 (1.1 vs. 1.1) and 97% in total viewers (4.214 million vs. 4.325 million) versus last night's special competition on ABC of "It's the Great Pumpkin, Charlie Brown."

· Jumps +22% versus where the show concluded last season over its final four episodes in 18-49 (1.1 vs. 0.9 from April 6 through May 4) and +1.2 million persons or +42% in total viewers (4.214 million vs. 2.976 million).

· Excluding sports, ranks #1 or tied for #1 among the Big 4 networks in the timeslot in men 18-49, adults 18-34 and men 18-34.

· Will add significant viewership via time-shifting and VOD -- "Superstore" is growing by +46% in 18-49 rating going from L+SD to L+7 (from a 1.25 to a 1.83) and +1.3 million viewers overall (4.5 million to 5.8 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 2.50.

· Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes.

"The Good Place" (1.1/4 in 18-49, 3.9 million viewers overall from 8:30-9 p.m. ET):

· Retains 100% of its lead-in in adults 18-49 and grows versus lead-in in women 18-49 (1.3 vs. 1.2).

· Excluding sports, ties for #1 among the Big 4 nets in the timeslot in adult 18-49, men 18-49, adults 18-34 and men 18-34.

· Is maintaining 100% versus where the show concluded last season's over its final three episodes in 18-49 (1.1 vs. 1.1 from Jan. 5-19) and is up +4% in total viewers (3.922 million vs. 3.759 million).

· Will grow substantially with time-shifting and VOD - "The Good Place" is increasing by +66% in 18-49 rating going from L+SD to L+7 so far this season (from a 1.31 to a 2.18) and more than +2.1 million viewers overall (4.8 million to 7.0 million).

· Upscale: "The Good Place" is generating a strong upscale audience, indexing at a 130 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.80.

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household averages were: "The Tonight Show Starring Jimmy Fallon," 1.7/4 with an encore telecast; "Late Show with Stephen Colbert," with an encore delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 ratings were: "The Tonight Show Starring Jimmy Fallon," 0.4/2 with an encore; "Late Show," with an encore delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households with an encore; CBS's "Late Late Show," with an encore delayed by an NFL overrun. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 with an encore in 18-49; "Late Late Show," with an encore delayed by an NFL overrun.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [october 2017]  
S
M
T
W
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F
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· CHICAGO FIRE (NBC)
· GOOD PLACE, THE (NBC)
· GREAT NEWS (NBC)
· SUPERSTORE (NBC)
· WILL & GRACE (NBC)





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