TV ONE'S 49th ANNUAL NAACP IMAGE AWARDS WAS A TOP 5 CABLE TELECAST AMONG AA VIEWERS DELIVERING A COMBINED REACH OF 2M UNIQUE VIEWERS 2+ FOR THE NIGHT
This Is the Network's Best Image Awards Performance Since 2015 with Awards Show up +21% and Red Carpet Special up +57% Among P25-54 vs. last year
SILVER SPRING, MD - Jan. 31, 2017 - TV One's premiere of the 49th Annual NAACP Image Awards hosted by Anthony Anderson was a Top 5 telecast on cable in its premiere time slot among African-American Households (#4), AA W25-54 (#4) and AA P2+ (#5) and also the #4 Most Watched telecast on TV One in the last two years (743K P2+). The awards experienced year-over-year growth across most demos: Households (+15%), P25-54 (+21%), P18-49 (+44%), W18-49 (+20%), and Total Viewers 2+ (+10%). The premiere night reached 2 million unique viewers 2+ (Red Carpet, Image Award premiere and Image Awards encore #1) - also up from last year.
Hosted by actor and TV personality Terrence J, and special correspondent Tanika Ray, the NAACP Awards Red Carpet Special was also a Top 5 program on Cable* in its premiere time-slot among African-American Households (#3), AA P25-54 (#4), AA W25-54 (#4) and AA P2+ (#5). The Red Carpet experienced a strong growth in ratings versus the 2017 NAACP Awards Red Carpet Special, with gains among Households(+65%), P25-54 (+57%), W25-54 (+30%), P18-49 (+113%), W18-49 (+58%), and Total Viewers 2+ (+64%).
TV One also delivered a strong performance on its social platforms during the awards telecast, with #ImageAwards trending #2 nationally beginning at 9 p.m. ET and continuing in the Top 5 until 3 a.m.ET. The network generated more than 305 million impressions on Twitter using #ImageAwards and #RepresentTheDream, while traffic to the network's website TVOne.tv increased by +59% in page views. The site saw an increase of +25% for all NAACP Image Awards related content and delivered 183,000 page views (from 10/1/2017 - 1/17/2018 vs. 10/1/2016 - 2/14/2017) over 2017.
The NAACP Image Awards is the nation's oldest and largest civil rights organization's award show; and honors individuals or groups who promote social justice through creative endeavors, and celebrates the accomplishments of people of color in the fields of television, music, literature and film. The 49th NAACP Image Awards was hosted by Golden Globe-nominated actor Anthony Anderson, and was broadcast by TV One for the fifth consecutive year. For the first time in its award show history, the public was invited to vote for their favorite nominees in 36 categories. This year's honorees included Entertainer of the Year winner Ava DuVernay, and NAACP "President's Award" Recipient Danny Glover.
For all information and latest news, please visit the official 49th NAACP Image Awards website at http://www.naacpimageawards.net. See photos and coverage from TV One's telecast of the 49th NAACP Image Awards by visiting www.tvone.tv/imageawards and connecting via social media on Twitter, Instagram and Facebook (@tvonetv) using the hash tags #ImageAwardsand#RepresentTheDream.
Founded in 1909, the NAACP is the nation's oldest and largest nonpartisan civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities. Read more about the NAACP's work and our six "Game Changer" issue areas at NAACP.org.
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Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Rickey Smiley For Real, Fatal Attraction, The Manns and The NAACP Image Awards. In addition, TV One is the cable home of blockbuster drama Empire, and NewsOne Now, the only live daily news program dedicated to black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], the largest African-American owned multi-media company primarily targeting Black and urban audiences.
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