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[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.

[via press release from Freeform]

'HOCUS POCUS' IS MORE POPULAR THAN EVER AS IT REACHES 8.2 MILLION TOTAL VIEWERS IN ITS FIRST WEEK OF FREEFORM'S '31 NIGHTS OF HALLOWEEN' STUNT

FREEFORM'S NEWLY EXPANDED '31 NIGHTS OF HALLOWEEN' GROWS YEAR-TO-YEAR

Launching on Oct. 1, '31 Nights of Halloween' Delivers Its Strongest Start in 3 Years

Expanding to the Entire Month of October, '31 Nights' Opens With Big Time-Period Gains

'31 Nights of Halloween' Drives Freeform to Rank No. 1 With Younger Women

Freeform Claims the Week's Top 8 Cable Movies in Adults 18-49 and Top 10 With Women 18-34

Twenty-five years after its theatrical release, "Hocus Pocus" is more popular than ever - exclusively airing on Freeform during the Network's "31 Nights of Halloween" stunt, the film reached 8.2 million Total Viewers in its first week. If NATO's average ticket price of $8.97 were applied to the film's performance, "Hocus Pocus" would have had a weekend box-office equivalent of approximately $73.6 million in its first five days if it were released today.

Expanding to the entire month of October for the first time, the debut week of Freeform's "31 Nights of Halloween" grew over the opening week of last year's "13 Nights" (10/19-10/25/17) in Total Viewers (+11% - 598,000 vs. 540,000), Adults 18-49 (+2% - 280,000 vs. 275,000) and Women 18-49 (+4% - 186,000 vs. 179,000).

· Launching on Oct. 1 this year, the newly expanded Halloween programming event scored solid double-digit gains over day one in 2017 (10/19/17) across all key demos, posting its strongest start in 3 years (since 2015) in Total Viewers (+22% - 728,000 vs. 596,000), Adults 18-34 (+42% - 250,000 vs. 176,000) and Persons 12-34 (+47% - 302,000 vs. 205,000).

· "31 Nights of Halloween" improved the daypart (Monday-Sunday, 6:00-11:00 p.m.) for Freeform by sizable margins over the equivalent seven days last year (Monday, 10/2 - Sunday, 10/8/17) of 84% in Total Viewers (857,000 vs. 465,000), 76% in Adults 18-49 (416,000 vs. 236,000) and 86% in Women 18-34 (164,000 vs. 88,000).

During the first week of "31 Nights of Halloween," Freeform ranked as the No. 1 cable network in the daypart among Women 18-34 (164,000) and Females 12-34 (202,000).

Led by three broadcasts of "Hocus Pocus," Freeform aired each of the Top 8 cable movie telecasts among Adults 18-49 in its first week of "31 Nights" and each of the Top 10 among Women 18-34.

Source: The Nielsen Company, Live + 3 Day U.S. Program Delivery and Ratings, 10/1-10/7/18 or as dated. Reach=NPower, 6 minute qualifier. "31 Nights of Halloween" daypart=Mon-Sun 6:00-11:00 p.m.

About Freeform

Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.





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