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[06/26/20 - 01:23 PM]
"Yellowstone" Season Three Returns with 9.3 Million Total Viewers
Paramount Network further spins the numbers for Sunday, June 21.
[via press release from Paramount]

Yellowstone Season Three Returns With 9.3 Million Total Viewers

Triple digit increases with three-day playback viewing (Yellowstone S3 premiere):

P18-49 Rtg: +163% (2.56 vs. 0.97)

P25-54 Rtg +171% (3.56 vs. 1.31)

Total viewers (P2+ 000s) +164% (6.5 mil vs. 2.5 mil)

Double digit increases for S3 premiere vs. S2 premiere on L3:

P18-49 Rtg: +51% (2.56 vs. 1.70)

P25-54 Rtg +43% (3.56 vs. 2.49)

Total viewers (P2+ 000s) +30% (6.5 mil vs. 5.0 mil)

Most watched season premiere on cable in nearly two years with 6.5 million total viewers

Most watched cable telecast in over a year #1 season premiere of 2020 with target demos P18-49 and P25-54

Highest rated telecast in network history with P25-54

Most watched telecast in network history with total viewers Highest rated telecast with P18-49 in over 4 years

Source: Nielsen; L3 data unless noted; Yellowstone ssn 3 prem 6/21/20; playback % increase Live 3 vs. Live; competitive ranks include ad supported cable, exclude sports/news, ranked on 000s; total viewers = P2+; PAR-only claims based on coverage ratings unless noted, includes Spike & Paramount (2003 to present); total viewers in premiere night- PAR premiere + 2 encores, simulcasts on CMT, TVL, POP.

ABOUT VIACOM

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.





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· YELLOWSTONE (PARAMOUNT)




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