Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (5/12/21):
NBC (6.497 million viewers, #1; adults 18-49: 0.9, #1) held off the competition for the second week in a row with "Chicago Med" (6.810 million viewers, #2; adults 18-49: 0.9, #T2), "Chicago Fire" (6.850 million viewers, #1; adults 18-49: 0.9, #T2) and "Chicago PD" (5.831 million viewers, #3; adults 18-49: 0.8, #4).
A close second went to FOX (3.316 million viewers, #2; adults 18-49: 0.8, #2) and its duo of "The Masked Singer" (4.408 million viewers, #4; adults 18-49: 1.0, #1) and "Game of Talents" (2.224 million viewers, #11; adults 18-49: 0.5, #T5).
Next up was ABC (2.432 million viewers, #4; adults 18-49: 0.4, #3) and its lineup of "The Goldbergs" (2.918 million viewers, #8; adults 18-49: 0.5, #T5), "Home Economics" (2.248 million viewers, #10; adults 18-49: 0.4, #T8), "The Conners" (3.319 million viewers, #6; adults 18-49: 0.5, #T5), "Call Your Mother" (2.213 million viewers, #12; adults 18-49: 0.3, #T10) and "A Million Little Things" (1.948 million viewers, #13; adults 18-49: 0.3, #T10).
Meanwhile, CBS (3.106 million viewers, #3; adults 18-49: 0.3, #4) served up new episodes of "Kids Say the Darndest Things" (3.057 million viewers, #7; adults 18-49: 0.3, #T10), "SEAL Team" (3.418 million viewers, #5; adults 18-49: 0.4, #T8) and "S.W.A.T." (2.844 million viewers, #9; adults 18-49: 0.3, #T10).
And finally, originals from "Kung Fu" (0.970 million viewers, #14; adults 18-49: 0.1, #T14) and "Nancy Drew" (0.468 million viewers, #15; adults 18-49: 0.1, #T14) closed out the night for The CW (0.719 million viewers, #5; adults 18-49: 0.1, #5).
Week-to-week changes (adults 18-49):
+25.00% - The Conners (vs. 4/21/21)
+12.50% - Chicago Med
0.00% - The Masked Singer
0.00% - Chicago Fire
0.00% - The Goldbergs
0.00% - Game of Talents
0.00% - SEAL Team
0.00% - Home Economics
0.00% - Kids Say the Darndest Things
0.00% - Call Your Mother (vs. 4/21/21)
0.00% - A Million Little Things
0.00% - Kung Fu
0.00% - Nancy Drew
-11.11% - Chicago PD
-25.00% - S.W.A.T.
Year-to-year changes (adults 18-49):
+80.00% - Chicago Med (vs. Chicago Med (Repeat))
+80.00% - Chicago Fire (vs. Chicago Fire (Repeat))
+60.00% - Chicago PD (vs. Chicago PD (Repeat))
0.00% - Kung Fu (vs. Penn & Teller: Fool Us (Repeat))
0.00% - Nancy Drew (vs. Bulletproof (Repeat))
-16.67% - The Conners (vs. American Housewife)
-37.50% - The Goldbergs
-40.00% - Call Your Mother (vs. Single Parents)
-40.00% - A Million Little Things (vs. Shark Tank)
-42.86% - Home Economics (vs. Schooled)
-44.44% - The Masked Singer
-44.44% - Game of Talents (vs. The Masked Singer: After the Mask)
-75.00% - SEAL Team (vs. Survivor: Winners at War)
-81.25% - Kids Say the Darndest Things (vs. Survivor: Winners at War)
-81.25% - S.W.A.T. (vs. Survivor: Winners at War)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/13/20):
CBS (7.947 million viewers, #1; adults 18-49: 1.6, #1) pulled in front on Wednesday thanks to the full night season finale of "Survivor: Winners at War" (7.947 million viewers, #1; adults 18-49: 1.6, #2).
FOX (5.428 million viewers, #2; adults 18-49: 1.3, #2) had to settle for second for the first time in 14 weeks with "The Masked Singer" (6.970 million viewers, #2; adults 18-49: 1.8, #1) and "The Masked Singer: After the Mask" (3.886 million viewers, #7; adults 18-49: 0.9, #3).
Next up was ABC (2.905 million viewers, #4; adults 18-49: 0.6, #3) with the season finales of "The Goldbergs" (4.185 million viewers, #3; adults 18-49: 0.8, #4), "Schooled" (3.283 million viewers, #8; adults 18-49: 0.7, #5), "American Housewife" (3.092 million viewers, #9; adults 18-49: 0.6, #6) and "Single Parents" (2.289 million viewers, #11; adults 18-49: 0.5, #T7) plus a special "Shark Tank" (2.291 million viewers, #10; adults 18-49: 0.5, #T7).
Meanwhile, NBC (4.045 million viewers, #3; adults 18-49: 0.5, #4) offered up repeats of "Chicago Med" (3.988 million viewers, #6; adults 18-49: 0.5, #T7), "Chicago Fire" (4.116 million viewers, #4; adults 18-49: 0.5, #T7) and "Chicago PD" (4.031 million viewers, #5; adults 18-49: 0.5, #T7).
And finally, second runs of "Penn & Teller: Fool Us" (0.732 million viewers, #12; adults 18-49: 0.1, #T12) and "Bulletproof" (0.343 million viewers, #13; adults 18-49: 0.1, #T12) rounded out the night on The CW (0.538 million viewers, #5; adults 18-49: 0.1, #5).
Week-to-week changes (adults 18-49):
+40.00% - Schooled
+25.00% - Single Parents
+20.00% - American Housewife
+6.67% - Survivor: Winners at War
0.00% - The Masked Singer
0.00% - The Goldbergs
0.00% - The Masked Singer: After the Mask
0.00% - Shark Tank
Year-to-year changes (adults 18-49):
+260.00% - The Masked Singer (vs. MasterChef Celebrity Family Showdown, Part One)
+200.00% - The Masked Singer: After the Mask (vs. Paradise Hotel)
+33.33% - The Goldbergs (vs. Toy Story 2 (Repeat))
+25.00% - Shark Tank (vs. Whiskey Cavalier)
+16.67% - Schooled (vs. Toy Story 2 (Repeat))
+14.29% - Survivor: Winners at War
0.00% - American Housewife (vs. Toy Story 2 (Repeat))
-16.67% - Single Parents (vs. Toy Story 2 (Repeat))
Source: Nielsen Media Research, ShowBuzzDaily.com
|