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[06/03/22 - 01:15 PM]
"RuPaul's Drag Race All Stars" Makes Herstory as Paramount+' Most-Watched Original Unscripted Season Premiere Ever
The season seven premiere broke a new record, becoming the most-watched original reality series in its first week on the service with viewership up nearly 60% over last season's premiere.
[via press release from CBS]

"RUPAUL'S DRAG RACE ALL STARS" MAKES HERSTORY AS PARAMOUNT+' MOST-WATCHED ORIGINAL UNSCRIPTED SEASON PREMIERE EVER

New Season Sashays to a Nearly 60% Increase in Viewership from Prior Season

June 3, 2022 - Today, Paramount+ announced that the season seven premiere of RUPAUL'S DRAG RACE ALL STARS broke a new record, becoming the most-watched original reality series in its first week on the service with viewership up nearly 60% over last season's premiere. On premiere day, RUPAUL'S DRAG RACE ALL STARS was ranked #1 for total interactions among all reality programming, and #2 for the day overall in streaming. (Talkwalker)

For the first time ever in the herstory of "RuPaul's Drag Race," the series features a cast of all former winners returning to compete for the title "Queen of All Queens" and a cash prize of $200,000. The ALL STARS season seven queens include Jaida Essence Hall (season 12), Jinkx Monsoon (season five), Monét X Change (season 10, All Stars 4), Raja (season three), Shea Couleé (season nine, All Stars 5), Trinity The Tuck (season nine, All Stars 4), Yvie Oddly (season 11), and The Vivienne (U.K. season one). Celebrity guest judges for the season will include Cameron Diaz, Daphne Guinness, Kirby Howell-Baptiste, Jeffrey Bowyer-Chapman, Nikki Glaser, Tove Lo, Betsey Johnson, Janicza Bravo, Ben Platt, Ronan Farrow and Hannah Einbinder, with special appearances by Naomi Campbell, Vanna White and Speaker Nancy Pelosi.

RUPAUL'S DRAG RACE ALL STARS is produced by VH1 and World of Wonder. For more information on RUPAUL'S DRAG RACE ALL STARS and up-to-date news, go to www.viacomcbspressexpress.com/paramount-plus/. Join the conversation by using #DragRace and #AllStars7 and follow the official accounts on Instagram, Twitter, Facebook, YouTube and TikTok.

About Paramount+

Paramount+ combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis and ET Live for entertainment coverage. For more information about Paramount+, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.

About World of Wonder

World of Wonder (WOW) has reshaped international pop culture, earning 24 Emmys, inspiring Oscar-winning performances, creating global network WOW Presents Plus across 190 territories and bringing drag culture to the world stage via RUPAUL'S DRAG RACE and DragCon.

WOW's pioneering television portfolio includes other smash-hit franchises like "Million Dollar Listing." Their film division, WOW Docs, produces groundbreaking documentaries including "Mapplethorpe: Look at the Pictures," "Party Monster" and "The Eyes of Tammy Faye." WOW also operates YouTube channel WOWPresents, music label World of Wonder Records, the WOW Podcast Network, and year-round international live events.

Co-founders Fenton Bailey and Randy Barbato have been profiled in Variety's Reality TV Impact Report. Honors for their trailblazing work include the IDA Pioneer Award, Realscreen's Global 100 list, and the OUT 100. Most recently, World of Wonder was ranked #2 among film and TV powerhouses in Fast Company's World's 50 Most Innovative Companies.





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