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[07/12/22 - 01:19 PM]
NBC Sports Delivers Largest Audience in 13 Years for American Century Celebrity Golf Championship
Sunday's coverage on NBC and Peacock averaged a Total Audience Delivery (TAD) of 1.4 million viewers - marking the highest final-round viewership for the event since 2009 and up 17% from last year (1.2 million).
[via press release from NBC Sports]

NBC SPORTS DELIVERS LARGEST AUDIENCE IN 13 YEARS FOR AMERICAN CENTURY CELEBRITY GOLF CHAMPIONSHIP

Final Round on NBC & Peacock Peaked at 2.4 Million Viewers as Tony Romo Won in Playoff

Friday's Coverage on GOLF Channel & Peacock Delivers Best Opening-Round Viewership Ever

Event Sets Attendance Record with More than 67,000 Spectators

STAMFORD, Conn. - July 12, 2022 - NBC Sports presentation of the American Century Championship celebrity golf tournament - highlighted by Tony Romo winning in a two-hole playoff against Joe Pavelski and Mark Mulder - delivered the largest audience for the event since 2009 across NBC, GOLF Channel and Peacock.

In addition, a record 67,000 spectators attended in-person at the Edgewood Tahoe Golf Course.

Among the viewership highlights:

· Sunday's coverage on NBC and Peacock averaged a Total Audience Delivery (TAD) of 1.4 million viewers - marking the highest final-round viewership for the event since 2009 and up 17% from last year (1.2 million).

· NBC-TV viewership peaked at 2.4 million from 6:30-6:42 p.m. ET on Sunday during the final playoff hole.

· Across the three days on NBC, GOLF Channel and Peacock, the event averaged a TAD of 963,000 viewers - the best viewership for the event since 2009 and up 19% from last year.

· Friday's coverage on GOLF Channel and Peacock delivered the best-ever average viewership for the event's opening round, with a TAD of 211,000 viewers.

NBC Sports owns, operates, and produces the American Century Championship.

--NBC SPORTS--





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