"THE IDAHO COLLEGE MURDERS" PREMIERED AS ID'S HIGHEST-RATED SUNDAY TELECAST IN OVER TWO YEARS AND DROVE ID TO BE THE #1 CABLE NETWORK AMONG KEY DEMOS ON SUNDAY, MARCH 12
(New York, N.Y.) - The Idaho College Murders - ID's comprehensive hour-long special offering a critical new perspective into the night of terror in Moscow, Idaho that claimed the lives of four college students led ID to rank as the #1 cable network excluding sports among P25-54 and W25-54 on Sunday, March 12 in the 10 p.m. to 11 p.m. ET/PT time slot. The docuseries was ID's highest-rated Sunday night telecast in over two years. Attracting 2.3 million viewers on Sunday night, The Idaho College Murders averaged a .68 live plus three-day rating among P25-54 and a .84 live plus three-day rating among W25-54.
"Everyday, we strive to find the best storytelling in true crime and this year, we are witnessing an incredible momentum at ID with our new, highly anticipated series and specials," said Jason Sarlanis, President of Turner Networks, ID & HLN, Linear and Streaming. "With The Idaho College Murders we demonstrate the power of our brand to bring viewers crucial insights and overviews into the biggest true crime stories of the day with the immediacy and depth that only we can."
The success comes on the heels of a strong start to 2023 for ID with highly rated back-to-back Monday night premieres. Jumpstarting the momentum in January was ID's three-part docuseries The Price of Glee which attracted more than 3.4 million total viewers. Following, was the combined success of two new true crime series, The Playboy Murders and Death By Fame, which made ID the #1 cable network in the time period excluding sports and news among P25-54. Further cementing Monday nights as a must watch night on ID, Jared from Subway: Catching a Monster premiered as ID's highest rated Monday night telecast in over two years and drove ID to be the #1 cable network among key demos for that evening.
ID's digital platforms also delivered impressive engagement for The Idaho College Murders, with content promoting the limited series generating over one million video views across the net's Facebook, Twitter, Instagram, TikTok and YouTube accounts.
About INVESTIGATION DISCOVERY (ID)
Investigation Discovery (ID) is the leading crime network on television, delivering the highest-quality programming to approximately 80 million U.S. households. Viewers can enjoy their favorite shows anytime, anywhere on discovery+, the definitive non-fiction, real-life subscription streaming service. ID's true-crime programming is alsoavailable via the network's aggregated TV Everywhere offering, IDGO, where fans can access thousands of episodes from the Discovery family of networks. For exclusive web content and bonus material, fans can follow ID on Twitter, Instagram and Facebook or check out the network's true crime blog, CrimeFeed. Investigation Discovery is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies and others.