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[09/27/24 - 11:00 AM]
"Matlock," Starring Kathy Bates, Makes Its Case with Over 10 Million Multiplatform Viewers In L+3s
With seven days of multiplatform viewing, "Matlock" is expected to be seen by 11.6 million viewers.
[via press release from CBS]

"MATLOCK," STARRING KATHY BATES, MAKES ITS CASE WITH OVER 10 MILLION MULTIPLATFORM VIEWERS IN L+3s

MATLOCK - 3-Day Multiplatform Performance Playback/Streaming

· The series premiere of MATLOCK has grown to 10.67 million viewers with three days of multiplatform viewing, a +38% lift from its Live+SD linear only viewership (7.74m).

· With seven days of multiplatform viewing, MATLOCK is expected to be seen by 11.6 million viewers. (L+7s will be available Tues. Oct. 1.)

· With L+3 playback lift of +1.97 million, MATLOCK remains CBS' most-watched series premiere, excluding post-Super Bowl programming, in five years.

· On Paramount+ and CBS TVE (CBS.com/CBS app) MATLOCK's 3-day premiere streaming is CBS' second most-streamed series premiere, only trailing TRACKER.

· MATLOCK has received strong critical acclaim, including a current score of 100% on Rotten Tomatoes.

Source: Nielsen NPM AA, Live+3, 09/22/24; CBS and Paramount Global internal data, AMA for first 3 days of FEP on Paramount+ and CBS TVE (CBS.com and CBS app); Streaming Total Viewers includes co-view for CTV viewing.

MATLOCK episode two will air at its regularly scheduled night and time beginning Thursday, Oct. 17 (9:01-10:00 PM, ET/PT).

The first episode is currently streaming on Paramount+ with encore broadcasts scheduled on the CBS Television Network on Tuesday, Oct. 8 and Thursday, Oct. 10 (9:00-10:00PM ET/PT).





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· MATLOCK (CBS)




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