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PUPPY BOWL XXII REACHES 15.3 MILLION VIEWERS ON SUNDAY, FEBRUARY 8, DELIVERING HIGHEST AUDIENCE IN EIGHT YEARS
Puppy Bowl, the original and longest running call-to-adoption television event, reached 15.3 million viewers across Animal Planet, Discovery, TBS, truTV, HBO Max and discovery+ on Sunday, February 8 at 2:00pm ET/11:00am PT. The programming event ranked as the #1 non-sports cable telecast of the day among key adult demos and achieved a 20% year-over-year increase in reach, marking its strongest performance since 2018.
Sunday's telecast delivered ratings gains among Adults 25-54 on both TBS and truTV, increasing 11% and 104% respectively, marking the highest‑rated Puppy Bowl broadcasts ever on those networks.
"This year's Puppy Bowl delivered its strongest performance in nearly a decade, and its success across linear and streaming highlights our unique ability to unite audiences around content that feels good and does good," said Joseph Boyle, Head of Content, Discovery Channel. "We're grateful to bring viewers so much joy and are deeply proud of the purpose at the heart of this event."
Audiences can join the conversation on social media with #PuppyBowl, and by following Animal Planet on Facebook, X, Instagram, and TikTok, as well as Puppy Bowl on Facebook for more updates.
Puppy Bowl XXII is produced for Animal Planet by Bright Spot Content, an All3Media America company.
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