or


[03/16/05 - 12:00 AM]
USA Network Joins ST. Baldrick's in National Sponsorship of Head-Shaving Events to Raise Money for Childhood Cancer Research

[via press release from USA]

USA NETWORK JOINS ST. BALDRICK'S IN NATIONAL SPONSORSHIP OF HEAD-SHAVING EVENTS TO RAISE MONEY FOR CHILDHOOD CANCER RESEARCH

NEW YORK -- March 16, 2005 -- USA Network is joining the fight against childhood cancer. In collaboration with the St. Baldrick's Foundation, USA Network has become a national sponsor of the nation's largest childhood cancer fundraising group that is encouraging people to shave their heads, a la Kojak, for a great cause

Getting "Kojak-ed" is becoming the buzz-word at barbershops throughout the country. "We are encouraging people to adopt the Kojak look and help raise money for childhood cancer research," said Kathleen Ruddy, executive director, St. Baldrick's Foundation. St. Baldrick's, which has raised more than $7 million since its inception on St. Patrick's Day, March 17, 2000, has become an annual head-shaving event ever since.

Telly Savalas, who starred in the original 1970s "Kojak" series, was one of the first promoters of the bald look long before shaved heads became popular. In USA Network's updated version which premieres Friday, March 25, bald-headed Ving Rhames, who stars in the title role, carries on the "bald is beautiful" tradition.

"We could not be more gratified to join forces with this wonderful organization," said Chris McCumber, Senior Vice President of Marketing and Brand Strategy for USA Network. "What started out as a campaign to raise awareness for our new Kojak series has turned into a much larger campaign where everyone wins, especially kids who have contracted this terrible disease. On behalf of USA Network and the Kojak cast and production team, we are proud to donate $15,000 and we congratulate the efforts of everyone involved with St. Baldrick's. We are thrilled to be a part of it."

Cancer is the number one disease killer of children and every year 12,500 are diagnosed with cancer in the U.S. The primary beneficiary of the St. Baldrick's Foundation is the CureSearch Children's Oncology Group, a network of physicians, nurses and scientists who conduct clinical trials in childhood cancer and perform cutting-edge research at more than 200 member institutions, representing every pediatric cancer program in North America, treating over 90 percent of children with cancer in North America. As a result of CureSearch COG's collaborative research effort, the cancer death rate has dropped more dramatically for children than for any other age group and has directly led to significant increases in cure rates for childhood cancer. Through increased research and funding, CureSearch can reach the day when every child with cancer can be guaranteed a cure.

Kojak is based on the Emmy-winning Universal Television police drama which aired on CBS from 1973 to 1978, setting a new standard for realism in its canny depiction of a New York cop with a passion for justice matched only by his frustration with an imperfect legal system. Telly Savalas created an instant television classic with his portrayal of the no-nonsense, lollipop-loving detective. Rhames puts his own fresh stamp on this iconic character, bringing Kojak's grit, strength and soul to today's mean streets. Kojak, also starring Chazz Palminteri and Roselyn Sanchez, is executive produced by Rhames and Tom Thayer (A&E's "The Great Gatsby").

USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is seen in over 88 million U.S. homes. The USA Network Web site is located at www.usanetwork.com.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [march 2005]  
S
M
T
W
T
F
S
  


· GREAT GATSBY, THE (A AND E)
· KOJAK (USA)









[11/25/14 - 05:08 PM]
Remaining Episodes of "Selfie" Will Be Available Weekly Starting Today on Hulu with a Plus Subscription
The series previously aired Tuesday nights at 8:00/7:00c on ABC.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:35 PM]
Video: Six New Videos for "Archer" Season Six
The electrifying new season of "Archer" premieres January 8 on FX.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 12:18 PM]
Video: "Real World: Skeletons" Trailer
The franchise's 30th installment rolls out on Tuesday, December 16 at 10:00/9:00c.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:54 AM]
MTV to Air Two New Specials "True Life Presents: Crazy Young Love" on Tuesday, December 2nd at 10 PM ET/PT and "Growing Up Greek" on Wednesday, December 3rd at 11 PM ET/PT
The former docudrama special follows three couples as they document the highs and lows of being young and obsessively in love.

[11/25/14 - 11:33 AM]
"RuPaul's Drag Race" Cast to Be Announced Live On Air During Logo TV's 2014 "New Now Next Awards"
The shroud of secrecy surrounding the 14 elite drag performers who'll comprise the seventh season cast will be lifted via a series of OMFG interstitials interspersed throughout the "New Now Next" telecast on Sunday, December 7.

[11/25/14 - 11:19 AM]
The CW Gives "Hart of Dixie" Fans an Early Holiday Present
Look for the season premiere to now debut on Monday, December 15 at 8:00/7:00c.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 10:37 AM]
Syfy Invites You Inside "The Bazillion Dollar Club"
The high-adrenaline, high-stakes docu-series immerses viewers in the brilliant and cut-throat world of today's forward thinking innovators.

[11/25/14 - 10:23 AM]
Video: WGN America Releases Spellbinding Teaser for Season Two of "Salem," Set to Return in April
In season two, the Grand Rite triggered at the end of last season is now underway and death is in the air.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 09:03 AM]
BBC America's Critically-Acclaimed Original Series "Orphan Black" Adds to Cast
Justin Chatwin and James Frain join the channel's hit original drama for its third season, which is currently in production and set to return in 2015.